Kraken empowers both seasoned traders and those new to cryptocurrency, offering the ability to navigate one's own financial path. With an expanding selection of cryptocurrency pairs available for investment and a variety of tools and features at users disposal, Kraken supports user's portfolio growth at every step.

Kraken offers multiple products including an exchange, NFT Marketplace, margin trading, futures trading, OTC trading, API trading, staking rewards, and institutional solutions.

Kraken Exchange and Kraken Pro are Kraken’s flagship trading products, which allow both retail and institutional clients to onboard fiat and trade a wide range of cryptocurrencies. The Kraken app for retail customers is currently only available for customers outside the U.S.

Kraken Terminal (desktop) and Kraken Pro (mobile) are supported for U.S. clients and generally geared towards more advanced traders, with sophisticated charting tools.

Kraken's margin trading allows users to leverage their positions using funds they don't actually possess. Kraken offers over 100 margin-enabled markets for users to buy (go "long") or sell (go "short") a growing number of cryptocurrencies with up to 5x leverage.

In June 2023, Kraken began offering NFT trading. Kraken provides users the option to explore NFT collections, such as Bored Apes or Cryptopunks, within its NFT auction marketplace, all while offering the advantage of zero gas fee trading. Additionally, users have the opportunity to sell NFTs on this platform.

The marketplace supports over 250 non-fungible tokens (NFTs) across the Ethereum, Solana and Polygon blockchains.

Kraken Futures offers futures trading for international customers, effectively launched with Kraken’s 2019 acquisition of Crypto Facilities, a British derivatives trading firm.

Kraken's over-the-counter (OTC) trading service provides a premium platform for executing large cryptocurrency orders off the open Kraken exchange, offering deeper liquidity and competitive execution.

Kraken's API trading allows users to programmatically handle their orders, account details, and access market data using different APIs provided by Kraken.

Kraken's staking rewards program allows users to earn rewards by staking a portion of their eligible assets on-chain, while Kraken retains the remainder unstaked for liquidity purposes.

Kraken's institutional product, known as Kraken Institutional, is a comprehensive solution tailored for institutions, asset managers, hedge funds, and high net-worth individuals seeking exposure to the cryptocurrency market.

Kraken Ventures was launched in February 2021 with the goal of investing in fintech, crypto companies, and DeFi protocols, along with broader themes such as AI and cybersecurity.

Revenue is generated through Kraken’s exchange primarily in the form of transaction and margin fees, such as trading fees ranging from 0.02% to 0.26% for trades depending on client trading volumes. Kraken also takes a commission based on staking rewards received from the network.

In July 2023, Kraken appointed hedge fund veteran Mark Jennings as CEO of Crypto Facilities, its UK-based crypto asset derivatives trading facility for institutions. Kraken acquired Crypto Facilities back in 2019 for a nine-figure sum. The Financial Conduct Authority (FCA) regulated derivatives platform has since remained under-the-radar. Something which Jennings is trying to change in his new position. Jennings started his career in hedge fund services at Citi and Credit Suisse and worked as the chief operating officer and chief financial officer for quantitative hedge fund manager True Arrow Capital Management. He joined Kraken in January 2022 as its operations lead for Europe. “What we’re going to try and emphasize more is that we’re a capability that Kraken has, which is to bring institutional derivative venues to the institutional customers we are trying to service,” Jennings said.

In September 2023, Kraken announced it had received authorization from the Central Bank of Ireland as an E-Money Institution (EMI). In addition, Kraken also successfully registered with the Bank of Spain as a Virtual Asset Service Provider (VASP).

In October 2023, Krakenn announced its acquisition of Coin Meester B.V. (BCM) in the Netherlands. Founded in 2017, BCM is one of the Netherlands oldest and most respected registered crypto brokers. The company provides services to buy, sell and stake crypto, including access to over 170 cryptocurrencies and strong local funding rails. The proposed acquisition will enable Kraken to strengthen its presence in the Netherlands and allow BCM’s clients to benefit from Kraken’s extensive product offering, market-leading liquidity, superior security standards and 24/7/365 live client support.

In November 2023, Kraken announced they had successfully completed its latest Proof of Reserves. Clients can verify their account balances are fully backed with on-chain assets, custodied securely by Kraken, for supported cryptocurrencies as of the November 30, 2023.

In January 2024, Kraken appointed Gilles BianRosa as COO & CPO and Marcus Hughes as Global Head of Regulatory Strategy. Most recently, Gilles was CPO at leading European neobank N26, where he was responsible for defining, leading and implementing the global product strategy. Gilles also launched crypto trading in the neobank’s core markets. Prior to N26, Gilles was the CPO of SoundCloud and led Samsung Electronics’ content and services division. Marcus was previously Managing Director of Coinbase’s European business and General Counsel for its international operations. With nearly a decade of traditional finance experience at Morgan Stanley before that, he is well positioned to drive our regulatory strategy and expansion efforts around the globe.

In February 2024, Kraken launched Kraken Institutional, a comprehensive crypto solution that offers institutions all they need to engage in the digital asset class.