Invest in Motive

Alongside its rebrand, Motive launched the Automated Operations Platform, which combines its IoT hardware with its artificial intelligence software to bring automation to industrial fleets for asset tracking, compliance, spend management and driver safety.

With a modern AI + IoT solution to address $700 billion worth of loads moved every year, touching every single person in the world, Motive is massively disrupting a market that is very slow and extremely inefficient.

Companies that have integrated with Motive’s technology have reported a 22% reduction in accidents, a 20% improvement in utilization, and a 25% reduction in insurance premiums.

Motive’s AI Dashcam detects unsafe driving behavior with unrivaled accuracy and alerts drivers in real-time. Motive uploads HD video of all unsafe driving events to the cloud within seconds and provides tools like Video Recall and Live Stream so that businesses have complete visibility into their operations. In a recent independent study, Motive’s AI Dashcam accurately detected 89% of unsafe driving behavior.

Motive’s Fuel Hub solution utilizes telematics data and artificial intelligence to identify driver and vehicle fuel efficiency, helping fleets locate potential fuel cost leaks.

Motive’s Fleet View is a next-generation GPS tracking portfolio powered by best-in-class live visibility to help fleets maximize productivity and better serve their customers. Fleet View is a proprietary live map that brings everything a fleet does in a day across GPS tracking, ELD compliance, and driver safety into one powerful view.

To improve spend management, the Company’s Motive Card is the first corporate card natively integrated with a fleet management platform, giving businesses an all-in-one solution to automate their financial and physical operations.

Motive has experienced 70% annualized growth since the pandemic, in large part due to expansion into new markets like construction, oil and gas, food and beverage, field services, moving and storage and agriculture.

As of May 2022, Motive’s annual recurring revenue exceeded $250 million, and it’s growing at an annualized rate of more than 70% according to Bloomberg.

Most of Motive’s customers discover the service through word of mouth – users love the app making integration seamless for diverse businesses.

Much of Motive’s tech will eventually power autonomous vehicles to make roads safer, according to TechCrunch, something that’s also becoming increasingly relevant as the demand for trucking continues to outpace supply of drivers.

Motive recently partnered with J.B. Hunt Transportation Services, to create the Motive Smart Load Board. The Smart Load Board is the first and only ELD-based freight marketplace that automatically matches loads based on a deep understanding of a carrier’s needs and preferences. The integration will provide greater visibility into capacity and offer carriers freight opportunities that better align with their operations.

Motive recently partnered with Navistar, a manufacturer and solutions provider to the trucking industry, to integrate the company’s platforms and expand its data services. The partnership between Motive and Navistar combines thousands of vehicle data points to help fleets run safer and more cost-effective operations.

In December 2024, Motive hired Chirag Shah as its new CFO. He previously was CFO at Kong and Cornerstone OnDemand.

In December 2024, according to Bloomberg, Motive aims to go public by the end of 2025.