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Invest in mParticle

Marketing Software

Founded: 2012

Headquarters: New York, New York



Last Round Valuation

$50 Billion

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About mParticle

mParticle is an AI-driven Customer Data Platform that powers the entire customer data stack by combining data quality and compliance protections with rich insights and predictions. Companies like NBCUniversal, JetBlue, and Venmo use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Key Facts

Creating truly adaptive, privacy-friendly digital experiences is becoming a universal brand mandate, but companies wrestle with several customer data challenges that inhibit success. Solving challenges around data quality, governance, and connectivity are the precursor to making sure that digital experiences are relevant and personalized, as well as privacy compliant.

Currently, enterprise marketing teams struggle to deliver differentiated customer experiences because they fail to gather data from all their sources. Information from tools, teams, and siloed systems often remains out of hand as there is little data exchange between teams responsible for customer lifecycle milestones, such as first-time conversion or churn.

Elevating customer data maturity to improve both customer satisfaction and business outcomes is a horizontal challenge that impacts companies across both product and service sectors.

mParticle offers cutting-edge Software as a Service (SaaS) infrastructure designed to unleash the full potential of consumer data to elevate both business outcomes and customer satisfaction.

mParticle enables businesses to easily manage the immense growth of data volumes moving to and from sources, systems, APIs, and applications.

Using a single API, developers, product managers, and marketers can manage customer data along the entire product and customer life cycle while also addressing challenges such as data quality and governance.

mParticle accelerates the time-to-value realization by facilitating real-time syncing of customer data to over 300 analytics and marketing APIs.

mParticle centralizes customer data collection, quality management, and customer identity for customers through its platform at the infrastructure layer of the client’s technology stack.

mParticle helps companies produce great customer experiences by combining and interpreting information from disparate sources to offer customers an industry-leading customer experience.

mParticle is also designed to empower brands to meet current compliance standards, taking into account the evolution of customer relationships and increasing concern around protecting customer privacy.

mParticle’s software can combine and interpret data for targeted segmentation, personalized messaging, customer lifecycle management, and complex marketing automation campaigns.

mParticle delivers a category-leading feature set across ingestion, integration, governance, and security.

Customers can collect data with secure APIs and SDKs and connect it to all of their team’s tools and systems.

Customers can connect their customer data to the leading marketing, analytics, and data warehousing solutions with just a few clicks.

Customers can manage compliance with data privacy regulations and support the governance needs of their organization.

From access management to data encryption, mParticle is built with enterprise-class security compliance.

mParticle offers an industry-first unbundled pricing model to enhance customization and optimize costs for its customers. mParticle’s value-based pricing offers an innovative solution beyond a one-size-fits-all approach by allowing its customers to only pay for what they use on a subscription basis.

Customers can designate Event tiers within the mParticle User Interface (UI), aligning each data point with an intended use case. Rather than a legacy model constrained by caps, overages, and penalties — teams can purchase credits that can be applied toward the usage of any component within the mParticle platform.

According to mParticle, the Company’s annual recurring revenue (ARR) grew approximately 50% in 2020 and had accelerated to over 100% year over year in 2021, split between big enterprise clients and startups.

According to Business Insider in October of 2021, CEO Michael Katz hinted that mParticle might go public in the next few years. "Our goal is to create a company that is financially independent and around as long as possible — more importantly, this is not a business being built to be acquired," CEO Katz said.

In January 2022, mParticle announced that it had acquired Indicative, a customer journey analytics platform. Following this acquisition, mParticle customers will be able to easily visualize and better understand the key moments in the customer journey and take immediate action to improve conversion, engagement, and retention. The combined offering will also allow teams to easily ingest customer data from additional sources such as data warehouses like Snowflake directly into mParticle.

In August 2022, mParticle announced that it had acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle’s partner ecosystem of 300+ API integrations to improve decisioning, segmentation, and personalization.

In March 2023, mParticle introduced new capabilities to scale the way teams execute their first-party data strategy, empowering companies choosing cloud data warehouses as a central component of their data fabric. With Warehouse Sync, data teams can easily unify their customer data pipelines, establish a continuous 360° customer view, and achieve best-in-class, real-time targeting capabilities without needing to prepare data or maintain multiple products.

In June 2023, mParticle unveiled its new value-based pricing. This revolutionary model empowers brands with unparalleled control and flexibility to compose a customized data stack that fits their unique needs, while optimizing costs and maximizing system performance.

In October 2023, mParticle unveiled its latest innovation in a series of releases that directly support the cloud data warehouse ecosystem. mParticle is now offering ComposeID, its identity resolution service directly accessible in cloud data warehouse environments to all brands. ComposeID is designed to help teams flexibly support any identity strategy on any data architecture and is available for new customers to get started for free.

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Key Investors

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Size of Market

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Market Position

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Primary Vertical

Marketing Software



Mosaic Score










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Key Officers

Name Work History Title Status
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current


Valuation Over Time


Last Round

Sept. 2019, Series B1

Valuation Post-Money


Amount Raised


Total Funds Raised


Implied Valuation


Funding Rounds

Date Round Amount Valuation Investors
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here

Competitive Landscape

Company Valued Revenue
San Francisco, CA
$2.8B $1.3B
San Francisco, CA
$2.8B $1.3B
San Francisco, CA
$2.8B $1.3B

Your access to private investment

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