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Founded: 2017

Headquarters: San Francisco, California

Rippling helps businesses manage and automate all their employee systems, in one place. The company offers a unified system to onboard employees in 90 seconds and manage payroll, benefits, devices, and over 500 apps. By connecting every business system to one source of truth for employee data, businesses can automate all the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees' payroll, health insurance, work computer, and third-party apps — like Slack, Zoom, and Office 365 — all within 90 seconds. Rippling’s mission is to eliminate the administrative drudgery of running a business by creating a single system of record for employee information that all business software and services plug into.

Key Facts


Fragmentation of employee information is the unacknowledged root cause of almost all the administrative work of running a company.


The right solution is to create a single system for employee data that sits, like a layer, underneath all business software and services, and which pipes employee data, configuration instructions, and access rules into all these systems. Most platforms focus on a narrow use case across one specific department's business systems, but Rippling automates onboarding, offboarding, and employee management across every system that needs it.


Rippling is the first platform that allows companies to effortlessly manage all their people operations in one place—from onboarding to offboarding and everything in between.


In Rippling, you click a button to hire (or promote or terminate) and you're done: Rippling generates agreements and paperwork for electronic signing, collects the employee’s personal info, ships them a pre-configured computer with security set up on day 1, sets up their accounts in all business systems (Gsuite, Slack, Box, Salesforce, GitHub, AWS, etc.), sets them up in payroll and benefits, and the list goes on.


Rippling has the most robust platform for integrations/features and works with larger enterprise customers that generate more revenue while also beginning to service smaller businesses.


Rippling’s Unified Workforce Management Platform features workflow automation, workforce analytics, policy management, and access management products across its HR Cloud, IT Cloud, and Finance Cloud. These products make up Rippling Unity and use employee data to connect and bind together all the different point SaaS systems in use at a company.


Rippling’s workflow “no code” Automator can automate nearly any manual HR, IT or Finance process across multiple systems at once, allowing company execs — whether they work in HR or sales or the engineering department — to create custom triggers that set off actions automatically in Rippling and in third-party apps connected to Rippling.


Rippling’s workforce analytics lets companies create any report—from a PTO to SOC report—using any employee data in the company. This analytics suite was built from the ground up to support analysis of very large data sets.


Rippling’s flexible policy engine lets companies apply any policy to any system, from one place.


Rippling’s permission and approval management system lets companies control exactly what apps and data their team can manage.


Unity invites users to do as much as they like in terms of customization through a scripting language that Rippling has launched called RQL that can be used to create “formula fields” inside of its analytics suite. It plainly borrows core concepts and syntax from Excel but has also incorporated capabilities from SQL such as “select” statements, as well as some elements from Python.


Rippling is making it dead simple to add employees to the right spending policies in a company’s corporate card or spend management system, and to the right part-time-off system.


Rippling’s “compound” model of growing numerous business lines simultaneously has allowed it to sell a bundled system of its offerings to customers on a mostly per-seat basis, meaning more diversified revenue.


According to Forbes and CB Insights, Rippling more than doubled its ARR (annual recurring revenue) to over $100 million since its last funding round in October 2021. The Company currently spends 50% of its revenue on R&D and has a revenue retention rate close to 200%, meaning that for every $1 of revenue earned today, the company makes nearly $2 next year as customers pay to use more of its products.


According to CB Insights, Rippling has more than 10 product lines, each of which is at a $1M+ ARR run-rate, and more than 20 different first-party applications. Over the past 12 months, Rippling has hired more than 150 employees and expects to roll out seven new products over the next year.


In September 2021, Rippling and Ramp announced a partnership to streamline onboarding, automate financial operations, and take control of employee spend, all from one place. With the integration, companies can automatically issue Ramp cards as a part of employee onboarding, let employees request new cards in Rippling, lock or terminate cards, have changes made to the organization structure directly reflected in Ramp, and gain access to reports around teams and individuals spending habits.


In April 2022, Rippling and Carta announced a new partnership that will allow Rippling customers to view real-time salary and equity compensation in one place. For the first time businesses can view and manage employees’ salary and equity in one system. This will help businesses hire and retain top talent, eliminate countless hours of administrative work, and simplify complex reporting and planning.


In August 2022, the Company introduced Rippling Business Partners, a new feature that can create relationships in Rippling between roles that sit in one department but support another—like an HR business partner who supports the Sales team—and give them the visibility and control they need to support their client groups more efficiently.


In September 2022, the Company launched Rippling Spend Management, the first way to manage all company spend in one place alongside payroll. It includes Rippling Corporate Cards, Expense Management, and Bill Pay. With this new Finance Cloud, Rippling is adding the third leg of the company’s stool to its suite of HR features, after its HR and IT offerings.


The new product brings Rippling another step closer to arranging and connecting the disparate employee data it amasses, from personal information to the apps installed on an employee’s laptop, in the same way CRM behemoth Salesforce has unified customer relationship information. CEO Conrad sees this as a massive opportunity. He believes the scope of employee data “is at least as large, and maybe even much larger than” the sales, marketing and customer relationship data Salesforce manages, according to Forbes.


With its new Finance offering, Rippling is challenging both corporate card startups like Brex (last valued at $12.3 billion), and more established FinTechs like bookkeeping company (market capitalization of $13.9 billion) and expense manager Expensify ($1.2 billion). CEO Conrad anticipates this new product will bring in as much money as Rippling’s HR and IT products.


In September 2022, Rippling and Brex expanded their partnership with a new set of features allowing customers to automate and customize their financial operations, leading to tighter financial controls and more efficient corporate spending. The integration with Brex enables customers to seamlessly automate card management across the entire organization, gain deeper insights through custom reporting, and ultimately manage their global spend in one unified platform.


In April 2023, Rippling launched Headcount Planning and Compensation Bands inside of Rippling. Together, they will help users stay on top of their hiring plan, tightly control their headcount costs, and eliminate an enormous amount of administrative work across Finance, HR, and Recruiting.


Primary Vertical


Mosaic Score


Money - 100

Momentum - 100

Management - 100

Market - 100

What is a Mosaic Score?

Employees: 500

Key Officers

Name Work History Title Status
officer name 1 Founder Current
officer name 2 Founder Current
officer name 3 Founder Current


Businesses that accept or are transitioning to accept bitcoin payments. Customers that own or trade cryptocurrency

Key Investors

Businesses that accept or are transitioning to accept bitcoin payments. Customers that own or trade cryptocurrency

Size of Market

Businesses that accept or are transitioning to accept bitcoin payments. Customers that own or trade cryptocurrency

Market Position

Businesses that accept or are transitioning to accept bitcoin payments. Customers that own or trade cryptocurrency

Valuation & Fundraising

Last Round: Jan. 2021, Seed

Valuation Post-Money: $10M


Amount Raised: $1M

Total Funds Raised: $10M


Linqto Implied Valuation: $10M

Funding Rounds

Date Round Amount Valuation
01/01/2021 Seed $11M $11M
01/01/2021 Seed $11M $11M
01/01/2021 Seed $11M $11M

Valuation Over Time

Linqto Chart

1 buyback

Competitive Landscape

Company Valuation Revenue

Company Name

San Francisco, California

$65.3B $1.3B

Company Name

San Francisco, California

$65.3B $1.3B

Company Name

San Francisco, California

$65.3B $1.3B

Company Name

San Francisco, California

$65.3B $1.3B