ByteDance
December 4, 2024
ByteDance Unicorn News - December 04, 2024
ByteDance, the owner of TikTok, is entering the traditional book publishing industry with its imprint, 8th Note Press. Partnering with Zando, ByteDance will produce print books aimed at Gen Z readers, leveraging TikTok's BookTok community for marketing. This move marks a significant shift from digital to physical publishing, potentially disrupting the traditional market.
() Introduction
() Microsoft and TikTok's ByteDance Disrupt Book Publishing Industry
ByteDance, the parent company of TikTok, is making a bold move into the traditional book publishing world with its new imprint, 8th Note Press. Partnering with independent publisher Zando, ByteDance aims to produce print books targeted at Gen Z and Millennial readers, leveraging TikTok’s vibrant BookTok community, which has become a powerhouse for driving book sales and trends globally.
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