ByteDance
November 25, 2024
ByteDance Unicorn News - November 25, 2024
TikTok, owned by ByteDance, is testing a new feature that allows creators to add product links from affiliate networks like Amazon and Walmart directly to their posts. This initiative aims to streamline the purchasing process and expand TikTok's e-commerce capabilities.
() Introduction
() TikTok Expands Shopping Capabilities with Product Links
TikTok, owned by ByteDance, is testing a new feature allowing creators to embed product links from affiliate networks like Amazon, Walmart, and Shopify directly into their posts. This initiative seeks to streamline the purchasing process, enabling users to shop seamlessly without leaving the app, while providing creators with new revenue streams through affiliate marketing. The feature aligns with TikTok’s broader e-commerce ambitions, following its success with TikTok Shop and live-stream shopping in select markets. By integrating direct shopping capabilities, TikTok is poised to further blur the lines between social media and e-commerce, capitalizing on its influence over Gen Z and millennial consumers.
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