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Calm’s Silent Election Night Ads Make Waves

November 7, 2024

Calm Unicorn News - November 07, 2024

Calm, the mental fitness company, captured attention with its unique election night ad campaign, offering '30 seconds of silence' during major network broadcasts. This innovative approach aimed to provide a moment of tranquility amidst the election frenzy, earning praise from marketing experts.

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( 00:00:31 ) Calm's Election Night Ad Campaign Gains Attention

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Calm, the mental fitness company, captured attention with its unique election night ad campaign, offering “30 seconds of silence” during major network broadcasts. This innovative approach aimed to provide a moment of tranquility amidst the election frenzy, a stark contrast to the typical barrage of political ads. The campaign was designed not only to cut through the noise but to remind viewers of the importance of mindfulness and emotional well-being during high-stress periods. This bold strategy earned praise from marketing experts, highlighting Calm's deep understanding of the audience’s need for peace and reflecting the brand's mission to be a go-to resource for mental resilience and stress relief.

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