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Ledger News: Ledger Unveils New HQ At Art Basel Paris 2024

October 21, 2024

Ledger Unicorn News - October 21, 2024

Ledger, the digital asset security company, has inaugurated its new headquarters in Paris during Art Basel 2024. The event featured a collaboration with ArtBlocks and Generative Goods, introducing unique AI-generated art pieces and on-chain collectibles.

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( 00:00:32 ) Ledger Establishes New Headquarters at Art Basel Paris 2024

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On October 21, 2024, Ledger, a leading company in digital asset security, celebrated the grand opening of its new headquarters located at 106T rue du Temple in Paris, coinciding with the Art Basel Paris event. The CEO of Ledger, Pascal Gauthier, drew a parallel between the new headquarters and the historic Château of Chambord, underscoring its architectural and cultural significance. As part of its strategic expansion, Ledger is now venturing into the realm of securing two-factor authentication keys, broadening its scope in digital security solutions. The launch event was distinguished by a collaboration with ArtBlocks and Generative Goods, which introduced unique physical art pieces created through generative AI, utilizing the ArtBlocks Engine. In addition, Ledger offered special on-chain collectibles featuring AI-generated renderings of the Eiffel Tower. These collectibles were available for purchase from an NFT vending machine in the lobby or could be acquired with purchases of Ledger's new Flex or Stax hardware devices at the onsite store. Each collectible was accompanied by a limited-time offer of a baseball cap with a matching embroidered patch, providing a tangible complement to the digital purchase. This innovative fusion of digital and physical assets exemplifies Ledger's creative approach to engaging with its audience, setting a new benchmark in digital asset security and marketing.

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