Liquid Death

Liquid Death News: Liquid Death’s Halloween Surprise: Misfortune Cookies

October 30, 2024

Liquid Death Unicorn News - October 30, 2024

Liquid Death has launched 'Misfortune Cookies' in New York and Los Angeles, offering a dark twist on the traditional fortune cookie with grim messages and a unique QR code engagement, just in time for Halloween.

Liquid Death’s latest Halloween marketing stunt, 'Misfortune Cookies,' brings a chillingly clever twist to the traditional fortune cookie in major cities like New York and Los Angeles. Instead of uplifting fortunes, these ominously black cookies reveal dark, grim messages, adding an edgy flair to the Halloween spirit. Each cookie also includes a QR code, which leads consumers to exclusive, eerie content that deepens the brand's spooky theme and encourages interactive engagement. Liquid Death’s unconventional approach aligns perfectly with their dark, humorous branding, drawing thrill-seekers and fans into a uniquely creepy Halloween experience that stands out in the seasonal marketing landscape. This limited-time activation not only taps into the festive atmosphere but also strengthens Liquid Death’s image as a brand that defies conventions, offering a quirky way to celebrate Halloween with a morbid twist.

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