Patreon
November 13, 2024
Patreon Unicorn News - November 13, 2024
Patreon introduces new features allowing creators to offer gift memberships and targeted discounts to fans. These initiatives aim to expand subscriber bases and enhance engagement, providing creators with innovative tools to grow their communities and increase revenue.
() Introduction
() Patreon Introduces Subscription Gifting and Discounts
On November 13, 2024, Patreon announced the introduction of a new feature that allows creators and their fans to give away gift memberships. This initiative is part of Patreon's strategy to help creators expand their subscriber base by enabling fans to gift subscriptions of any tier and duration. The move is aimed at increasing engagement and support for creators on the platform. In addition to gift memberships, Patreon is also rolling out the ability for creators to offer discounts and sales to fans. This includes the option to target specific groups, such as offering a half-off rate to members on the free tier to encourage them to become paying members. These new features are expected to provide creators with more tools to engage their audience and potentially increase their revenue, enhancing the ways creators can interact with and grow their communities.
Sources
1 https://www.theverge.com/2024/11/13/24294607/patreon-creator-subscriptions-gifting-discounts
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