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Patreon News: Patreon Enhances Platform With New Creator Tools

September 17, 2024

Patreon Unicorn News - September 17, 2024

Patreon has introduced new features to boost creator earnings, including a Recommendations tab, one-time fee options for content, and the Autopilot discount tool. These updates aim to improve discoverability and support the creator-fan relationship.

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( 00:00:33 ) Patreon Enhances Platform with New Features to Boost Creator Earnings

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Patreon has unveiled several new tools designed to improve discoverability and provide creators with more flexibility in selling digital products. A new Recommendations tab on each creator's page has already proven effective, with creators like AdorkaStock experiencing a 28% increase in first-time paid monthly memberships from other creators' recommendations. Additionally, the revamped Explore tab lists popular content categories and highlights numerous creators within those categories, using fans’ existing subscriptions to predict other creators they might be interested in supporting. Patreon is also introducing the ability for creators to charge a one-time fee for access to single posts and other types of content, which has resulted in a 20% boost in monthly earnings for some creators during early testing. Furthermore, a new discount tool called Autopilot predicts which free members are most likely to upgrade and offers them discounts via email, improving the rate of free-to-paid membership upgrades by an average of 19% in testing. These updates are part of Patreon's broader efforts to strengthen the creator-fan relationship and enhance creator earnings.

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