Stripe
September 11, 2024
Stripe Unicorn News - September 11, 2024
Stripe has released insights from a survey of over 2,000 subscription business leaders, revealing a significant shift towards usage-based pricing models. The survey indicates that many businesses plan to adopt new billing systems to support these innovative pricing strategies.
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() Stripe Explores Pricing Model Innovations with Insights from Over 2,000 Subscription Business Leaders
Stripe has released insights from a survey of over 2,000 subscription business leaders, revealing that a majority plan to launch new pricing models in the next year. The survey indicates a significant shift towards usage-based pricing, with 73% of companies planning to offer more usage-based pricing plans by Q1 2025. Bill Bedsworth, head of pricing at Stripe, highlighted the benefits of pay-as-you-go models for price-sensitive users. However, many businesses are currently facing challenges with their billing systems, which are often unable to support these innovative pricing models. To address these challenges, 55% of respondents are likely to adopt new billing systems within the next 12 months. This move aims to better accommodate flexible pricing models, reduce involuntary churn, and enable global expansion. The transition to new billing systems is seen as essential for businesses looking to stay competitive and meet the evolving demands of their customers.
