Invest in Impossible Foods

Impossible Foods offers seven different plant-based meat products including beef, sausage, chicken, pork, meatballs, Impossible branded packaged meals, and third party packaged meals with Impossible Foods’ products.

The company launched its first ground beef product in 2016, which is comprised of soy, heme, sunflower oil, coconut oil, and several binding substances. Impossible Foods offers this alternative in two forms: as ground meat and as patties.

The company asserts that their plant-based beef has a considerably reduced impact on the environment compared to traditional animal meat. According to Impossible Foods’ data, producing their product necessitates 96% less land, 92% less water, and generates 91% fewer greenhouse gas emissions.

In 2021, Impossible Foods introduced a pork alternative that shares many of the foundational ingredients with their initial beef offering. This pork substitute is available in a ground format.

The company calculates that their plant-based pork substantially lessens environmental impact, utilizing 66% less land and 81% less water, while also producing 77% fewer greenhouse gas emissions.

Impossible Foods chicken products also launched in 2021, featuring three varieties: chicken tenders, nuggets, and patties. These products are crafted from a blend that includes soy, sunflower oil, a binding agent, starch, and additional components.

Impossible Foods' analysis suggests that its plant-based chicken options are more environmentally friendly than conventional chicken, requiring 49% less land and 44% less water, while also reducing greenhouse gas emissions by 36%.

The company launched its meatballs product in 2021 with similar core ingredients to the original beef product. The meatballs product comes in two forms, including Homestyle and Italian.

Impossible Meatballs are estimated by Impossible Foods to require 85% less water, 88% less land, and 87% less GHG emissions than animal equivalents.

In 2022, the company expanded its product line to include sausage alternatives, maintaining the key ingredients found in their flagship beef product. These plant-based sausages are available as ground meat, patties, and links. The ground sausage comes in one classic flavor, while the patties are offered in Spicy and Savory options, and the links come in Bratwurst, Italian, and Spicy flavors.

Impossible Foods has calculated that their sausage products have a substantially smaller environmental footprint compared to traditional sausages, with production requiring 41% less land, 79% less water, and resulting in 71% less greenhouse gas emissions.

Impossible Foods also launched a line of single serve pre-made frozen meals in 2022. Impossible Foods offers eight different meals ranging from teriyaki chicken, pasta bolognese, and burrito bowls, featuring Impossible Meat.

Impossible Foods also licenses its meats to third-party food manufacturers to create its own meals featuring Impossible Foods products like Buitoni Impossible Ravioli and Home Chef Impossible Meatloaf.

Impossible Foods generates revenue through the sales of their plant-based meat products and has three main sources of revenue: grocery stores, restaurants, and online.

Impossible Foods has expanded into private labeling, as evidenced by their collaboration with Kroger.

Additionally, while they do sell their products online, they don't follow a traditional direct-to-consumer model. Instead, customers can purchase items through the Impossible Foods website and have them delivered by Instacart. Their products are also available for purchase on Amazon.

The price of the products vary based on the location and distribution methods.

According to Impossible Foods, the company continues to be the fastest growing plant-based meat brand in U.S. retail stores, where it experienced more than 50% sales growth in 2022. In the food service sector, its flagship Impossible Beef product has been the best-selling product by volume of any plant-based meat brand in the U.S.

“Beyond’s recent launches with jerky and at Rite Aid stores are focused on areas that are less additive to the business, whereas Impossible’s strategy has consolidated focus behind products and outlets more likely to support scaling its business,” John Baumgartner, analyst at Mizuho Group, told MarketWatch.

In June 2023, Impossible Foods announced the addition of two seasoned executives to its leadership team to oversee several critical business functions.

Veteran industrial biotechnology leader Sunil Chandran is joining Impossible Foods as its Chief Science Officer to oversee the company’s R&D and innovation departments, with a focus on improving Impossible’s existing products and introducing new innovations to its product portfolio. Chandran joins Impossible from Amyris Inc., where he spent more than 17 years bringing new fermentation-derived ingredients to market, most recently as its Chief Science Officer and Head of R&D.

Accomplished supply chain leader Rob Haas is joining Impossible Foods as its Chief Supply Chain Officer, where he’ll oversee all parts of Impossible’s supply chain, from ingredient sourcing to dynamic forecasting. A 30+ year industry veteran with experience in the U.S., APAC and Western Europe, Haas brings nearly 20 years of leadership experience from Anheuser Busch InBev, where he served as the Global VP of Ingredients, Supply Chain as well as the CEO and President of Metal Container Corporation, an AB InBev subsidiary.

In November 2023, Impossible Foods’ protein-packed Impossible Beef Lite received certification from the American Heart Association’s Heart-Check Food Certification Program. Following a rigorous review process, Beef Lite is now among a cohort of products that meet the American Heart Association’s robust, science-based nutrition criteria for heart-healthy foods.

In May 2024, Impossible foods , is targeting a "liquidity event" that could include a public offering in the next two to three years, CEO Peter McGuinness told Reuters. McGuinness said the food manufacturer was also considering a sale to another company or a capital raise in the same time period.

In March 2024, Impossible Foods is bringing its fan-favorite Impossible Chicken From Plants to select Whole Foods Market locations in the US, expanding consumer access to delicious, nutrient-dense meat from plants that’s better for the planet.