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Liquid Death

Invest in Liquid Death

Food & Beverage

Founded: 2017

Headquarters: Los Angeles, California



Last Round Valuation

$50 Billion

Share Price


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About Liquid Death

As one of the fastest-growing non-alcoholic beverage brands, Liquid Death is the first beverage company using comedy and entertainment to make health and sustainability 50 times more fun. The Company takes the healthiest thing a user can drink and packages it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need.

Key Facts

The beverage industry faces a challenge in balancing consumer demand for sustainable, health-conscious options with the desire for engaging, socially inclusive products. Consumers are increasingly looking for alternatives to plastic packaging, due to its environmental impact, and seeking drinks that cater to a lifestyle free from alcohol without sacrificing the social and aesthetic appeal of traditional beverages. This shift reflects a broader trend towards mindful consumption, where the impact on the planet, personal health, and the ability to partake in social rituals without the inclusion of alcohol are paramount.

Liquid Death seamlessly merges the pursuit of environmental stewardship with the vibrant social fabric of today's world through its eco-friendly aluminum can packaging and health-centric, non-alcoholic beverages. Their health-focused, non-alcoholic beverages cater to those seeking a healthier lifestyle without sacrificing the social aspect of drinking. The brand enhances this appeal with cool, edgy can designs, making it a socially acceptable choice that stands out during any occasion, blending eco-consciousness with a strong sense of community and fun.

By using aluminum cans, the Company provides an eco-friendly alternative to plastic packaging, aligning with consumer preferences for products that have a lower environmental impact. Aluminum is not only more sustainable due to its recyclability but also appeals to environmentally conscious consumers looking to reduce their carbon footprint.

Echoing the vibrant cans popular among concert and club enthusiasts, Liquid Death breaks away from the traditional "crinkly plastic bottle" mold of its rivals. In the competitive beverage landscape, where beer brands often lean on unique branding to capture attention, Liquid Death stands out by challenging the conventional packaging norms.

Liquid Death offers over 15 beverages, encompassing water, flavored sparkling water, iced tea, and Death Dust. The Company also offers merchandise.

Liquid Death offers two varieties of non-flavored water: Mountain Water and Sparkling Water.

Liquid Death offers seven flavored sparkling waters as of April 2024. The flavors include Cherry Obituary, Squeezed To Death, Grave Fruit, Severed Lime, Mango Chainsaw, Berry It Alive, and Convicted Melon.

Liquid Death offers five iced tea flavors including Green Guillotine, Slaughter Berry, Grim Leafer, Rest in Peach, and Dead Billionaire.

Liquid Death’s Death Dust consists of sticks of electrolyte powder, containing essential vitamins and electrolytes.

Liquid Death’s merchandise offering includes hats, shirts, sweaters, air fresheners, flasks, watches, shorts, bottles, beanies, dog toys, mugs, trading cards, chairs, snowboards, and more.

Liquid Death uses aluminum cans to reduce its environmental footprint, and the Company’s motto is “death to plastic.”

According to the Company, its aluminum cans are “infinitely recyclable.” “Plastic is not technically recyclable anymore because it is no longer profitable to recycle. Most recycling facilities simply send plastic to landfills because they would go out of business trying to recycle it. Environmental economists now say it is actually better for the planet to simply throw your plastic in the trash so that it requires less trucking to get it to the landfill. Sad stuff. But of all the aluminum produced since 1888, over 75% of it is still in current use.”

In July 2023, The Information reported that Liquid Death hired Goldman Sachs to lead a potential IPO as soon as next spring.

Liquid Death operates both business-to-business (B2B) and business-to-consumer (B2C) models, serving a wide range of markets and customer bases. Liquid Death also generates revenue by featuring advertisements on its cases.

Liquid Death's “Country Club” subscription offers unique perks, including a free exclusive tee with a $50 spend, members-only merchandise, early access to new products, private event invites, and special experiences at Live Nation festivals, among other undisclosed benefits.

Liquid Death has a vendor-central account with Amazon, meaning the e-commerce giant serves as a wholesale supplier for the company.

According to Fortune in March 2024, Liquid Death hit $263 million in global sales and can be found in 113,000 retail outlets across the U.S. and U.K. in 2023.

According to SPINS in March 2024, the Company had seen “triple-digit” growth for the third consecutive year, becoming the fastest-growing water and iced tea brand.

Liquid Death has stated that its financial needs have been “accelerated by higher than anticipated retailer demand” for its new sparkling water and iced tea flavors, which are expected to launch in the spring of 2024.

According to the Washington Post, a portion of the Company’s proceeds are donated to “help kill plastic pollution,” with more than $1 million donated so far.

In October 2023, Liquid Death appointed Stephen Ballard as its first-ever Chief Commercial Officer. Ballard brings more than 25 years of experience in sales, distribution, and strategy. He was most recently Senior Vice President of Sales at the Mike’s Hard Lemonade Company, where he oversaw sales for White Claw and other key brands, quadrupling sales to $2 billion and solidifying the brand as the eminent leader in the hard seltzer category. His team transformed the Mike’s Hard Lemonade Company from the 7th largest company to the 4th largest company in its category.

In December 2023, Liquid Death launched a brand-new Epic Games’ Fortnite Island called Murder Mountain, in which they want users to murder their thirst. Developed in collaboration with Buoy, the map presents a timeless design enriched with captivating visuals. This serves as an entertaining campaign for Fortnite enthusiasts eager to embark on a novel challenge within a distinctive map, featuring a mutant version of their still mountain water can.

In February 2024, Coinbase achieved a significant marketing triumph by securing what's dubbed as the “Biggest Ad Ever,” by winning the bid to feature its branding on more than 500,000 cases of Liquid Death Mountain Water. The deal, valued at over $500,000, will see Coinbase’s logo and messaging plastered across 7.5 by 10.6-inch spaces on the cases, capturing the eyes of millions of consumers per week.

In March 2024, e.l.f. Cosmetics and Liquid Death announced that they are collaborating to launch CORPSE PAINT, a gore-geous, black-metal-inspired makeup for people who aren’t afraid of making a strong statement. “When you set out to create a different kind of company, it's important to align yourself with like-minded kindred spirits. We are both challenger brands on a one-way path to disruption," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “e.l.f. and Liquid Death share a passion for self-expression and unexpected creativity. We’ve had a lot of fun – and a lot of laughter – bringing CORPSE PAINT to life. Pun intended.”

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Key Investors

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Size of Market

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Market Position

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Primary Vertical

Food & Beverage



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Key Officers

Name Work History Title Status
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current


Valuation Over Time


Last Round

Sept. 2019, Series B1

Valuation Post-Money


Amount Raised


Total Funds Raised


Implied Valuation


Funding Rounds

Date Round Amount Valuation Investors
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here

Competitive Landscape

Company Valued Revenue
San Francisco, CA
$2.8B $1.3B
San Francisco, CA
$2.8B $1.3B
San Francisco, CA
$2.8B $1.3B

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