Invest in Liquid Death

Echoing the vibrant cans popular among concert and club enthusiasts, Liquid Death breaks away from the traditional "crinkly plastic bottle" mold of its rivals. In the competitive beverage landscape, where beer brands often lean on unique branding to capture attention, Liquid Death stands out by challenging the conventional packaging norms.

Liquid Death offers over 15 beverages, encompassing water, flavored sparkling water, iced tea, and Death Dust. The Company also offers merchandise.

Liquid Death offers two varieties of non-flavored water: Mountain Water and Sparkling Water.

Liquid Death offers seven flavored sparkling waters as of April 2024. The flavors include Cherry Obituary, Squeezed To Death, Grave Fruit, Severed Lime, Mango Chainsaw, Berry It Alive, and Convicted Melon.

Liquid Death offers five iced tea flavors including Green Guillotine, Slaughter Berry, Grim Leafer, Rest in Peach, and Dead Billionaire.

Liquid Death’s Death Dust consists of sticks of electrolyte powder, containing essential vitamins and electrolytes.

Liquid Death’s merchandise offering includes hats, shirts, sweaters, air fresheners, flasks, watches, shorts, bottles, beanies, dog toys, mugs, trading cards, chairs, snowboards, and more.

Liquid Death uses aluminum cans to reduce its environmental footprint, and the Company’s motto is “death to plastic.”

According to the Company, its aluminum cans are “infinitely recyclable.” “Plastic is not technically recyclable anymore because it is no longer profitable to recycle. Most recycling facilities simply send plastic to landfills because they would go out of business trying to recycle it. Environmental economists now say it is actually better for the planet to simply throw your plastic in the trash so that it requires less trucking to get it to the landfill. Sad stuff. But of all the aluminum produced since 1888, over 75% of it is still in current use.”

In July 2023, The Information reported that Liquid Death hired Goldman Sachs to lead a potential IPO as soon as next spring.

Liquid Death operates both business-to-business (B2B) and business-to-consumer (B2C) models, serving a wide range of markets and customer bases. Liquid Death also generates revenue by featuring advertisements on its cases.

Liquid Death's “Country Club” subscription offers unique perks, including a free exclusive tee with a $50 spend, members-only merchandise, early access to new products, private event invites, and special experiences at Live Nation festivals, among other undisclosed benefits.

Liquid Death has a vendor-central account with Amazon, meaning the e-commerce giant serves as a wholesale supplier for the company.

According to Fortune in March 2024, Liquid Death hit $263 million in global sales and can be found in 113,000 retail outlets across the U.S. and U.K. in 2023.

According to SPINS in March 2024, the Company had seen “triple-digit” growth for the third consecutive year, becoming the fastest-growing water and iced tea brand.

Liquid Death has stated that its financial needs have been “accelerated by higher than anticipated retailer demand” for its new sparkling water and iced tea flavors, which are expected to launch in the spring of 2024.

According to the Washington Post, a portion of the Company’s proceeds are donated to “help kill plastic pollution,” with more than $1 million donated so far.

In October 2023, Liquid Death appointed Stephen Ballard as its first-ever Chief Commercial Officer. Ballard brings more than 25 years of experience in sales, distribution, and strategy. He was most recently Senior Vice President of Sales at the Mike’s Hard Lemonade Company, where he oversaw sales for White Claw and other key brands, quadrupling sales to $2 billion and solidifying the brand as the eminent leader in the hard seltzer category. His team transformed the Mike’s Hard Lemonade Company from the 7th largest company to the 4th largest company in its category.

In December 2023, Liquid Death launched a brand-new Epic Games’ Fortnite Island called Murder Mountain, in which they want users to murder their thirst. Developed in collaboration with Buoy, the map presents a timeless design enriched with captivating visuals. This serves as an entertaining campaign for Fortnite enthusiasts eager to embark on a novel challenge within a distinctive map, featuring a mutant version of their still mountain water can.

In February 2024, Coinbase achieved a significant marketing triumph by securing what's dubbed as the “Biggest Ad Ever,” by winning the bid to feature its branding on more than 500,000 cases of Liquid Death Mountain Water. The deal, valued at over $500,000, will see Coinbase’s logo and messaging plastered across 7.5 by 10.6-inch spaces on the cases, capturing the eyes of millions of consumers per week.

In March 2024, e.l.f. Cosmetics and Liquid Death announced that they are collaborating to launch CORPSE PAINT, a gore-geous, black-metal-inspired makeup for people who aren’t afraid of making a strong statement. “When you set out to create a different kind of company, it's important to align yourself with like-minded kindred spirits. We are both challenger brands on a one-way path to disruption," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “e.l.f. and Liquid Death share a passion for self-expression and unexpected creativity. We’ve had a lot of fun – and a lot of laughter – bringing CORPSE PAINT to life. Pun intended.”