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Invest in SnapLogic

Productivity Software

Founded: 2006

Headquarters: San Mateo, CA



Last Round Valuation

$50 Billion

Share Price


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About SnapLogic

SnapLogic powers the automated enterprise. The company’s self-service, AI-powered integration platform helps organizations connect applications and data sources, automate common workflows and business processes, and deliver exceptional experiences for customers, partners, and employees. Thousands of IT and business leaders around the world rely on the SnapLogic platform to integrate, automate, and transform their business.

Key Facts

As modern enterprises connect more applications and move critical systems to the cloud, they are often faced with complex integration challenges that result in fragmented data stacks, stalled innovation, unempowered teams, and missed business opportunities.

Customers are looking for platforms that automate their business processes to save money, gather their data and power their analytics and AI/ML initiatives to gain market share and navigate better through turbulent times.

SnapLogic’s AI-powered integration system seamlessly connects enterprise systems and breaks down data silos to automate business processes and speed up data flows through organizations, delivering faster insights that boost user productivity, accelerate innovation, and drive business results while driving down costs.

With the SnapLogic platform, organizations can connect all of their enterprise systems quickly and easily to automate business processes, accelerate analytics, and drive transformation.

SnapLogic enables application and data integration and workflow and process automation for IT and every line of business. Some specific use case examples include employee onboarding and offboarding, people analytics, invoice processing, expense management, marketing campaign reporting and analytics, lead routing, application integration, data migration, data warehouse loading, data governance, and security.

SnapLogic offers multiple products including their Intelligent Integration Platform, Iris AI Assistant, SnapGPT, Snaps, AutoPrep, and AutoSync.

The SnapLogic Intelligent Integration Platform (IIP) uses AI-powered workflows to automate all stages of IT integration projects – design, development, deployment, and maintenance – whether on-premises, in the cloud, or in hybrid environments. The platform’s easy-to-use, self-service interface enables both expert and citizen integrators to manage all application integration, data integration, and data engineering projects on a single, scalable platform.

The SnapLogic IIP enables organizations to automate their entire ecosystems of applications, databases, data warehouses, big data, machines and devices, and more with pre-built, intelligent connectors called Snaps. Snaps help integrators, with or without any coding skills to connect multiple endpoints together so they can automate business processes and deliver the insights their business needs.

Snaps make code-free integrations possible, dramatically reducing the time needed to connect data sources. By simply dragging and dropping Snaps onto the SnapLogic Designer, integrators with varying skill levels can quickly and easily configure their integration pipelines to connect a variety of endpoints. Snaps are collected into groups called Snap Packs. Each Snap Pack is a collection of Snaps that relates to an endpoint or provides similar functionality.

With over 700 Snaps, SnapLogic makes it easy to create simple workflows or complex business processes between cross-functional work groups.

Iris AI uses artificial intelligence to automate highly repetitive, low-level development tasks, eliminating the data and application integration backlog that stifles most technology initiatives. The result is an industry-first technology that applies machine learning to enterprise integration – dramatically changing the economics of cloud, analytics, and digital transformation initiatives. Iris uses advanced algorithms to learn from millions of metadata elements and billions of data flows via the SnapLogic Intelligent Integration Platform. It then applies that learning to improve the speed and quality of integrations across data, applications, and business processes.

SnapGPT delivers the industry’s only specialized LLM (Large Language Model) trained against petabytes of integration and automation metadata, accumulated from over six years of usage. This new addition to SnapLogic builds on the company’s pioneering legacy and track record of delivering an intelligent integration solution.

SnapLogic AutoPrep dramatically speeds up data preparation and cleansing tasks, up to 10X faster. By eliminating the need for manual coding, customers have more time to focus on strategic projects and get faster delivery of datasets to create data products.

SnapLogic AutoSync is a data loading, synchronization, and automation tool that makes it very easy for both business and IT users to accelerate time-to-value from data integrations and boost business agility. Since it is built on top of the SnapLogic Intelligent Integration Platform (IIP), AutoSync delivers enterprise scalability and versatility, along with business-savvy usability.

SnapLogic operates on a subscription-based business model. The company generates revenue by offering its integration platform as a service (iPaaS) solution to customers through subscription plans. Customers pay a recurring fee based on factors such as the scope of usage, the number of users, and the level of service required.

SnapLogic offers different subscription plans tailored to the needs of its customers. These plans provide access to the SnapLogic platform, including its drag-and-drop interface, pre-built connectors, and data integration capabilities. The pricing of these plans typically varies based on factors such as the volume of data processed, the complexity of integrations, and the level of support provided.

In addition to subscription fees, SnapLogic offers professional services to assist customers in the implementation, configuration, and optimization of their integration projects. These services may include consulting, training, and support to ensure successful adoption and maximize the value derived from the platform.

SnapLogic has a partner program that allows third-party companies, such as system integrators and technology consultants, to resell and implement SnapLogic's solutions. Through this program, SnapLogic extends its reach and leverages the expertise of partners to drive customer acquisition and provide additional value-added services.

In February 2023, SnapLogic announced that it has been named a Customers’ Choice in the “2023 Gartner Peer Insights ‘Voice of the Customer’: Data Integration Tools” report. SnapLogic was named a 2023 Customer’s Choice for data integration tools, meaning that the company’s user review ratings met or exceeded both the market average for “Overall Experience” and the market average for “User Interest and Adoption.”

In March 2023, SnapLogic announced the release of SnapGPT, the first-ever generative AI solution for enterprise applications and the modern data stack. The new addition to the SnapLogic platform leverages AI to quickly integrate and automate business processes using natural language prompts.

With SnapGPT, IT and business users will be able to accelerate business innovation by automating and integrating data flows at speeds never seen before. Integrations that used to take weeks to deliver can now be generated to achieve rapid results in minutes. Business users simply specify their integration requirements in natural language and SnapGPT does the rest by creating all the necessary processing flows, expressions, or scripts needed to complete the task faster and more accurately than ever before.

In April 2023, SnapLogic announced record revenue and customer growth as the company doubled its employee headcount over the last year. The company also added seasoned industry veteran, Tony Owens, former President at Salesforce and senior executive at Oracle, to its board of directors to guide teams on go-to-market strategy and global expansion.

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Key Investors

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Size of Market

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Market Position

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Primary Vertical

Productivity Software



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Key Officers

Name Work History Title Status
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current


Valuation Over Time


Last Round

Sept. 2019, Series B1

Valuation Post-Money


Amount Raised


Total Funds Raised


Implied Valuation


Funding Rounds

Date Round Amount Valuation Investors
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here

Competitive Landscape

Company Valued Revenue
San Francisco, CA
$2.8B $1.3B
San Francisco, CA
$2.8B $1.3B
San Francisco, CA
$2.8B $1.3B

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