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How Is Artificial Intelligence Impacting the Job Market?

By Sunita Arnold, Jan 11, 2024

Professional woman interacting with advanced humanoid robot in a high-tech office environment

Artificial Intelligence (AI) is more than a buzzword in today’s job market; it’s a dynamic force reshaping the way we work and do business. As an intelligent technology that enhances and sometimes surpasses human capabilities in areas like decision-making, language processing, and pattern recognition, artificial intelligence is now a staple in many business strategies. Leaders across many industries are leveraging AI, contributing to the growth of artificial intelligence careers not just for operational efficiencies but as a cornerstone for innovation and competitive advantage.

The pace of AI adoption has been striking. According to a PwC study, the pandemic served as a catalyst, with 52% of companies accelerating their AI strategies, and 86% identifying artificial intelligence as a key component of their business operations by 2021​​. This rapid adoption is epitomized by Frito-Lay’s accelerated digital initiatives, condensing five years of progress into 18 months, showcasing the transformative power of AI in a corporate setting​​.

As artificial intelligence significantly influences product and service development, reinforces corporate values, and provides solutions to complex supply chain issues, it also plays an essential role in the startup ecosystem and equips established companies with tools to manage disruption. However, as we explore further, it’s apparent that AI’s impact on the employment landscape is multifaceted. 

While it brings about efficiency, innovation, and new job opportunities, it also poses hurdles like potential job displacement and the need for adapting skills. This nuanced perspective on AI’s influence is key as we explore its diverse and profound effects on the job market, shaping an emerging landscape where technology, artificial intelligence jobs, and human skills coexist.

What Are the Benefits of AI Adoption?

The adoption of artificial intelligence is positively affecting the job market in several ways, most notably by creating new, high demand, for skilled professionals including a variety of AI jobs. This trend is evident across various sectors and is reshaping workforce dynamics.

New Demand for Skilled Professionals

AI adoption is not only driving the creation of new AI-focused companies but also increasing the demand for professionals with AI-relevant skills, including data analytics. As firms invest more in artificial intelligence, there’s a notable shift towards a more educated workforce, with a greater emphasis on STEM degrees and IT skills​​ to fill critical AI jobs. This trend is not limited to tech giants but is also evident in traditional industries that are integrating artificial intelligence into their operations.

For instance, firms with higher initial shares of highly-educated and STEM workers are investing more in artificial intelligence, leading to a transition towards workforces with higher educational attainment and specialization in STEM fields​​. This shift is associated with a flattening of organizational structures, with increasing shares of junior employees possessing high educational attainment and less technical skills and expertise​​. The general upskilling trend with artificial intelligence investments is also evident, as firms tend to increase their shares of workers with a bachelor’s degree, master’s, and doctoral degrees, correspondingly decreasing the share of workers without college education​​.

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Additionally, the demand for educated workers in AI-investing firms is significantly concentrated in technical fields. Analysis of resume data shows that artificial intelligence investments are linked to an increase in the share of employees with majors in STEM degrees, while there’s a decline in the share of employees with undergraduate degrees in social science fields​​. Moreover, job postings data from firms investing in artificial intelligence reveal a significant increase in the demand for employees with skills in robotics, engineering, big data analysis and IT, shifting away from traditional operational fields like finance and maintenance​​.

These trends illustrate how AI adoption is not just about technology implementation, programming languages, predictive models, and data engineering; it’s about cultivating a workforce that is more adept, specialized, and technically oriented. As artificial intelligence continues to evolve, the demand for professionals with AI-relevant skills is expected to grow, shaping the future of work and creating new career pathways.

Innovative Companies Leading AI Advancements

The AI innovation landscape is dotted with companies employing specialized professionals to advance the broad field of artificial intelligence. These companies are notable for their current contributions to artificial intelligence development, utilizing their talent in various specialized roles. Here’s a snapshot of their current operations:

Cerebras Systems: Cerebras focuses on developing advanced computer chips, some of the largest in the world, designed for artificial intelligence tasks. Their team, including hardware engineers and AI specialists, works on optimizing these chips for complex computations in computer science, such as deep learning algorithms. Software developers at Cerebras are also involved in creating frameworks and tools necessary for these chips’ application in AI.

DeepMind: DeepMind’s team of artificial intelligence researchers and data scientists collaborates on deep learning and neural network technologies including natural language processing. Their work includes projects such as AlphaGo and AI for protein folding, contributing to fields like healthcare and game theory. Software engineers at DeepMind are engaged in building the infrastructure, neural networks develop models and algorithms that underpin these AI systems.

OpenAI: OpenAI’s diverse team encompasses AI researchers addressing fundamental AI challenges and engineers developing practical applications. Their projects cover areas like natural language processing, as seen in the GPT models, and robotics. Policy experts at OpenAI focus early work on the ethical aspects of AI development and deployment.

Lightmatter: At Lightmatter, a team of physicists, engineers, and AI experts works on developing photonic computing technology, which uses light for data processing. This technology aims to enhance AI computation speed, compute power, and reduce energy consumption, blending the fields of physics and artificial intelligence.

SambaNova Systems: SambaNova’s team, consisting of hardware engineers, artificial intelligence researchers, and software developers, is involved in developing their dataflow architecture. This architecture is designed to create software used for running artificial intelligence and machine learning workloads efficiently at scale, with both AI engineers and machine learning engineers on the team focusing on optimizing both hardware and software components for various AI applications.

Each of these companies contributes to the evolving landscape of artificial intelligence through their current projects and specialized workforce, reflecting the dynamic and diverse nature of AI development.

AI’s Impact on Increasing Workplace Productivity

The integration of artificial intelligence in the workplace has significantly improved productivity, especially for skilled workers. A study conducted by a multidisciplinary team of researchers, involving more than 700 consultants, demonstrates the substantial impact of generative AI on productivity. It found that when AI is used within its capabilities, it can improve a worker’s performance by as much as 40% compared to those who do not use it​​. This improvement in productivity stems from AI’s ability to efficiently manage routine tasks, allowing skilled workers to focus on more complex and significant issues.

However, it’s important to note that the effective use of artificial intelligence depends on its application within the appropriate scope of specific tasks. The same study observed that when AI is used outside its optimal scope to complete tasks, worker performance drops by an average of 19 percentage points​​. This highlights the need for careful consideration of AI’s capabilities and limitations in various tasks.

Moreover, the study revealed interesting dynamics in performance enhancement among workers with different skill levels. Workers in the lower half of assessed skills who used artificial intelligence tools like GPT-4 experienced a performance boost of 43%, while those in the top half saw a 17% increase, indicating a wider distribution of skill enhancement through AI​​.

The study also underscored the importance of cognitive effort and expert judgment when integrating AI into workflows. For tasks that fell outside AI’s optimal scope, while there was a performance decrease, the quality of participants’ reasoning and justification improved, suggesting that artificial intelligence can still add value in enhancing cognitive processes even when it doesn’t directly improve task performance​​.

In light of these findings, organizations and managers are encouraged to adopt a strategic approach when integrating artificial intelligence into their employee workflows. This involves careful interface design, onboarding processes, role reconfiguration, and fostering a culture of accountability to ensure that artificial intelligence is used effectively and enhances rather than diminishes worker performance​​.

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What Are The Consequences of AI Adoption?

The adoption of artificial intelligence, machine learning systems and robotics, as highlighted by HBR, has led to significant changes in the job market, with both advancements and challenges.

The Displacement of Manual and Knowledge Workers

Artificial intelligence and robotics are reshaping the workforce. Robots, becoming increasingly sophisticated, are now taking on roles from assembly line work to more complex positions like pharmacists and other health care aides​​. Generative AI technologies are also posing a threat to knowledge-based jobs in fields like coding, robotics engineering, accounting, and journalism​​.

Economic Implications and Job Displacement

The integration of artificial intelligence and automation into the workforce, particularly in manufacturing, has profoundly transformed job dynamics. The recent pandemic has further catalyzed this change, with a PwC study revealing that over half of the companies expedited their AI strategies due to Covid-19 challenges. In 2021, artificial intelligence emerged as a core component in the operations of 86% of companies, as per a Harris Poll. This rapid adoption is shaping new business models and driving the creation of innovative products and services, with 74% of executives expecting artificial intelligence to streamline business processes, and over half foreseeing it spawning new business avenues and products​​.

AI’s role in mitigating labor shortages is particularly notable in sectors hit hard by the pandemic, like travel and hospitality. It’s filling gaps in various roles in nearly every industry, from truck driving to customer service. Cognizant’s Jobs of the Future Index highlights a resurgence in the U.S. job market, especially in technology-focused positions. Jobs involving artificial intelligence and automation have seen a 28% increase, indicating a trend towards more technologically adept workforces​​.

Moreover, AI’s influence in enhancing productivity is becoming increasingly evident. The adoption of AI-driven technologies is now seen as a key factor in boosting efficiency in numerous industries. This shift is attributed to advancements in machine learning techniques, more affordable data storage, and improved computing capabilities, making these innovations more accessible and impactful across different company sizes​​.

Industries Impacted by Automation

Automation has significantly impacted several industries, particularly manufacturing. According to TeamStage, about 1.7 million manufacturing jobs have been lost to automation so far, and this trend is expected to continue. The introduction of industrial robots, now numbering 2.25 million globally, has tripled in the last 20 years, contributing to this job displacement. By 2030, up to 20 million manufacturing jobs might be lost to robots. Other sectors, such as retail, automotive, and logistics, also report high levels of automation-related job insecurity.

Future Prospects and Adaptation Strategies

Despite concerns, some predict that artificial intelligence and robotics will create more new roles than they eliminate. By 2025, it’s expected that machines could displace about 85 million jobs but create 97 million new ones, more aligned with the new labor division between humans, machines raw data, and algorithms​​. However, there’s a pressing need for enhanced training programs and educational reforms to prepare workers for these future roles, ensuring that they are not left behind in this technological shift​​

The adoption of artificial intelligence and automation, while fostering innovation and efficiency, also presents significant challenges such as job displacement. This impact is notably evident in industries like manufacturing, retail, and logistics, where millions of roles have already been affected by automation. Looking ahead, it’s essential to balance technological advancements with strategies for workforce adaptation, including training and education. The future job market is poised to be a mixture of new roles generated by artificial intelligence and the adaptation of existing jobs to integrate with these technologies.

How Can We Mitigate The Consequences of AI Adoption?

Illuminated AI letters on digital circuit board background, concept of artificial intelligence technology

As we understand the significant impact of artificial intelligence on the job market, it becomes essential to explore effective measures for mitigating its potential negative consequences. The transition to an AI-enhanced economy brings challenges like job displacement and shifts in labor demands, necessitating a multi-faceted approach. Drawing from insights by the Center for American Progress, a blend of regulatory actions, workforce development, and enhancements to the social safety net can help balance the transformative effects of AI.

Steering the Creation of AI to Complement Workers

To manage the impact of artificial intelligence, policymakers should consider directing its development to augment human labor. This approach involves implementing strong worker protections, limiting unwarranted layoffs, in a manner similar to models in the European Union. Banning artificial intelligence practices that discriminate or infringe upon privacy, and promoting worker participation in technology development are key steps in this strategy​​.

Preparing Workers for the Adoption of AI

Preparing the workforce for AI integration is essential. This includes investing in upskilling, reskilling, and retraining programs. Policies should support accessible, high-quality reskilling and retraining opportunities, including labor market policies and training partnerships that benefit a diverse workforce. Ensuring that jobs created by artificial intelligence offer fair working conditions and rights to collective bargaining is also important​​.

Meeting the Needs of Displaced Workers

Addressing the needs of workers displaced by artificial intelligence is another important aspect. Enhancing the social safety net, such as modernizing unemployment insurance to be more inclusive and supportive, is necessary. These measures should provide adequate time for retraining, similar to practices adopted during economic downturns, to support those affected by technological changes​​.

Implementing these strategies will allow policymakers to manage the transition to an AI-enhanced economy effectively, ensuring that the workforce is supported and empowered through this technological evolution.

What To Know About Investing in Artificial Intelligence

With the increasing adoption of artificial intelligence, investing in AI companies has become popular. However, understanding the space is important before making such investments. While AI’s rapid growth has led to potential significant valuations and an influx of venture capital, it’s important for investors to recognize that these high valuations and the potential for high returns are not guaranteed and are subject to various market and operational factors.

AI startups and companies are seeing increasing interest from investors, driven by the potential for innovation. Venture capital firms have completed numerous deals in artificial intelligence, indicating a strong interest in this sector. However, investors should approach with a balanced and informed perspective. It’s essential to acknowledge both the opportunities and risks inherent in this evolving field. The success of artificial intelligence investments can be influenced by technological developments, market dynamics, regulatory changes, and competition within the sector. Therefore, due diligence and a cautious approach are advisable when considering investments in AI.

Exercising Due Diligence in Potential Pre-IPO Startups

Investing in pre-IPO tech startups, particularly in the artificial intelligence sector, involves balancing potential benefits against possible risks. While these investments can possibly offer attractive returns, the opportunity to be part of a company’s early growth, and a chance to back innovative and disruptive companies, they also come with challenges.

One significant risk is that not all pre-IPO investments lead to a successful Initial Public Offering (IPO). There are instances where companies may not reach the IPO stage due to various factors such as market conditions, business model viability, or insufficient growth. In these cases, the anticipated liquidity and returns might not materialize.

In addition, pre-IPO investments often come with limited access to full financial disclosures and comprehensive information about the company. This lack of complete transparency can make assessing the real value and prospective potential of the investment more complex. Investors might also face illiquidity and extended lock-up periods, requiring them to hold onto their shares for longer than anticipated, even if the company eventually goes public.

Thorough due diligence is essential in navigating these complexities. Investors should meticulously research the company’s products, services, market potential, and financial stability. Understanding the company’s business model and growth strategy, and being aware of the varying outcomes, including the possibility that an IPO may not occur, are key aspects of informed investment decisions in the pre-IPO sector​​.

Keep Track of Trends

After recognizing the importance of due diligence in potential pre-IPO AI investments, it becomes increasingly important for investors to stay informed about emerging trends in the artificial intelligence sector. As the landscape of AI is continuously evolving, identifying and understanding these trends is key to making informed investment decisions. 

The dynamic nature of artificial intelligence technology means that new developments and areas of innovation can rapidly transform the market, offering both opportunities and challenges for investors. Staying updated with these trends not only provides insights into potential investment opportunities but also helps in assessing the long-term viability and impact of AI-driven companies.

  • Creative and Generative AI: This trend highlights AI’s ability to create new and original content, exhibiting qualities such as imagination and creativity. Creative and generative AI is expanding into areas like synthetic data creation, dataset reading, creative writing, news writing, and other forms of written work. Advances in natural language processing are allowing artificial intelligence systems to generate increasingly sophisticated and human-like text. This trend is pushing the boundaries of artificial intelligence beyond traditional analytical tasks, opening new possibilities for AI applications in various industries​​.

  • AI Search Development: Artificial intelligence is increasingly being used to develop intelligent search systems capable of efficiently retrieving information from large datasets. This involves the application of AI algorithms and techniques like machine learning models to enhance search engine technology. Advancements in Natural Language Processing and Machine Learning are contributing to more sophisticated recommendation systems and improved conversation search capabilities, making AI search development a crucial area to watch​​.

  • Automated Machine Learning (AutoML): AutoML involves the use of automated programs and tools to expedite the construction of machine learning models. This technology is designed to enable users with minimal data science expertise to build high-performing machine learning models, democratizing access to AI development and potentially broadening the range of applications for AI across different sectors​​.

Monitoring these trends can help investors identify potential investment opportunities and understand the direction in which AI technology is heading. By keeping track of advancements in AI, investors can make smarter decisions about where to allocate resources, ensuring that they are investing in technologies and companies that are at the forefront of AI innovation.

Diversify to Improve Your Risk Profile

In the dynamic and sometimes unpredictable AI market, diversification is an effective strategy to manage and mitigate investment risks. While AI investments offer potential for high returns, they also carry the risk of volatility and instability. Diversifying investment portfolios can help offset these risks by spreading investments across different asset classes and markets.

  • Private vs. Public Market Investments: Both private and public markets provide avenues for companies to raise capital, but they operate differently. Private market investments, while offering substantial rewards, carry significant risks and are typically accessible to a select group of investors. These investments usually have a timeline of 5-7 years and allow investors to play a more active role in guiding company growth. Public market investments, on the other hand, are more accessible and provide liquidity, allowing investors to buy and sell shares more freely​​.

  • Balancing Investment Types: Diversifying investment types is essential. This means balancing investments in stocks with other types of investments such as bonds, commodities, and real estate. This approach helps spread out the risk and can provide stability in times of market volatility.

  • Understanding Private Market Funds: Private market funds include alternative investments like private equity, private debt, venture capital, and hedge funds. These funds offer a different risk and return profile compared to public market investments and can be an important part of a diversified portfolio.

By diversifying their investment portfolios, investors can reduce the impact of volatility in any single economic sector or investment type. This strategy not only helps in safeguarding against potential losses but also positions the portfolio to capture growth across a broader range of investment opportunities. In the AI market, where rapid advancements and market changes are common, diversification is a key tool for creating a more resilient and potentially rewarding investment strategy.

Conclusion: AI’s Impact on Job Market

Artificial intelligence is reshaping the job market in profound ways, offering both opportunities and challenges. Its rapid adoption has led to increased efficiency and the creation of new job roles, but it also poses risks such as job displacement and the need for skill shifts. The evolution of AI necessitates a multifaceted approach, including regulatory measures, workforce development, and investment strategies, to harness its benefits while addressing its complexities. For investors, understanding the AI market, conducting thorough due diligence, tracking emerging trends, and diversifying investments are key to navigating this dynamic landscape. As AI continues to evolve, it is essential for all stakeholders to adapt and prepare for a future where AI and human skills coexist, driving both economic growth and sustainable employment.

This material, provided by Linqto, is for informational purposes only and is not intended as investment advice or any form of professional guidance. Before making any investment decision, especially in the dynamic field of private markets, it is recommended that you seek advice from professional advisors. The information contained herein does not imply endorsement of any third parties or investment opportunities mentioned. Our market views and investment insights are subject to change and may not always reflect the most current developments. No assumption should be made regarding the profitability of any securities, sectors, or markets discussed. Past performance is not indicative of future results, and investing in private markets involves unique risks, including the potential for loss. Historical and hypothetical performance figures are provided to illustrate possible market behaviors and should not be relied upon as predictions of future performance.


Which job has highest salary in AI?

Artificial Intelligence Engineer, Software Engineer, Data Scientists, Computer Vision Engineer, and Information Research Scientists.

How do I start a career in AI?

Many positions require bachelors degrees or higher. Some entry positions require a bachelor’s degree or similar skills. AI professionals usually have bachelor’s degrees in computers, mathematics, or related fields.

How do I get into the AI industry?

Some AI jobs require Bachelors degrees or more. Some entry-level roles require a bachelors degree or similar experience and skills. Often the AI specialist is studying computer science and mathematics.

What jobs will be taken by AI?

Examples include data entry, simple customer support role, and bookkeeping. Despite being incredibly fast at work, robots are often less susceptible, and the machines are not required for bathroom breaks, but work quicker.


Sunita Arnold

Sunita Arnold

As Director of Content Strategy at Linqto, Sunita deftly merges creative and strategic planning. Guiding a talented team, she aligns content with marketing objectives to deliver compelling, brand-consistent materials. Her diverse 15+ year career spans fintech, healthcare, and public relations, with highlights including managing investor relations for an alternate investment platform, steering business development in a leading PR firm's sports and entertainment sectors, and overseeing operations for a wealth management data service. Her past achievements include significantly contributing to the growth and efficiency of a top global fund administrator. Keeping pace with industry trends, Sunita applies her strategic acumen and market insight to advance Linqto's content strategy.