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How to Invest in Artificial Intelligence: Unlocking AI Investment Opportunities

By Sunita Arnold, Dec 11, 2023

Articulated figure presenting a smaller human figure with stacks of coins in the background, metaphorically exploring themes of economy, finance, and technology

The world of artificial intelligence (AI) has evolved at a breakneck pace, with its transformative potential in various industries becoming increasingly apparent. As a result, AI investing has become a hot topic, and many investors are eager to capitalize on this technological revolution. But how does one navigate the complex landscape of AI investing and make informed decisions? This guide aims to provide insights into how to invest in artificial intelligence, address the market impact and investment strategies in AI stocks, AI startups, ETFs, and indirect investments related to AI Companies.

Key Takeaways

  • Gain an understanding of AI’s potential market impact. 

  • Explore diverse investment opportunities in AI, including direct companies, exchange-traded fund (ETF), and startups.

  • Be aware of legal, regulatory and ethical considerations in AI investments

Understanding AI and Its Market Impact

The widespread adoption of AI across various industries highlights its transformative power.From enhancing efficiency through task automation to offering insights that drive innovation. The AI market expansion not only reflects in its adoption but also in the numerous investment opportunities it presents. Understanding AI’s applications and its potential to significantly influence the global economy is essential.

Artificial Intelligence’s role in reshaping industries is not unprecedented. Its impact can be compared to that of the railroads in the 19th century and personal computers in the 1980s, both of which fundamentally changed the business landscape. The benefits of AI are diverse, ranging from increased wages and corporate profitability to addressing staffing challenges in critical sectors like healthcare and education. For investors, comprehending AI’s market influence becomes increasingly important, especially as interest in this dynamic and rapidly evolving sector continues to grow.

AI Applications in Everyday Life

AI’s integration into daily life is becoming more profound, with its applications visible across various sectors. iIn transportation, AI is revolutionizing the development of electric and autonomous vehicles. In finance, it enhances decision-making in high-speed trading and streamlines back-office operations. Retail has also embraced AI, with AI-driven product recommendations becoming increasingly familiar to consumers. The widespread use of AI technologies is reshaping industries and enhancing everyday experiences.

Machine learning, a key sub-field of AI, significantly influences the development and application of AI technologies. This technology enables systems to learn and improve from experience autonomously, without being explicitly programmed. A prominent example of its application is seen in organizations such as Netflix, which uses machine learning to analyze vast amounts of  user data for personalized content recommendations and predictions. This use not only enhances user experience but also drives business innovation and growth. The impact and potential of AI, and by extension machine learning, are substantial.

It’s anticipated that by 2060, AI capabilities will surpass human performance in most tasks, as indicated by a survey of over 350 AI researchers from the University of Oxford and Yale University conducted in 2015. For investors, understanding the scope, applications, and future growth of machine learning within the broader AI context is becoming increasingly vital. As AI becomes ingrained in our daily lives, understanding the role of machine learning as a fundamental driver of technological innovation and market evolution is key for those navigating the rapidly evolving technological landscape.

The Future of AI: Predictions and Growth Potential

The potential of AI in the market appears promising. Industry forecasts suggest that global AI revenue might reach approximately $900 billion by 2026, potentially influencing a significant portion of the global economy with an estimated 14% increase in global GDP by 2030. These figures, indicative of AI’s expanding role, underscore its potential as a transformative technology, capturing the attention of business leaders and investors. However, it is essential to recognize that the adoption of new technologies like AI is often a gradual process, and their immediate impact on the economy might not be immediately evident. Such projections should be considered within the broader context of market research and trends.

The increasing investments in AI technologies are indicative of its  potential to boost productivity and efficiency. This trend is reflected in the financial sector, where inflows into AI-focused ETFs have risen dramatically, showing an increase of over 70% in 2023. This growth notably exceeds the performance of the broader market, as t all U.S.-listed stock ETFs have seen a more modest gain of approximately 2% in the same period. For investors seeking to tap the benefits of Artificial intelligence, it’s essential to grasp the future implications and the broad impact it may have across different industries

How to Invest in Artificial Intelligence

Investing in AI Companies

Direct investment in AI companies can be lucrative, especially for those who effectively  identify promising stocks and understand the associated risks. Investors have the opportunity to benefit from the expanding AI market by acquiring shares in companies engaged in AI software development and hardware production. However, it’s important to note that investments in  individual AI company stocks might carry higher risks due to their inherent volatility and susceptibility to market hype cycles, more so than investments in more established sectors.

To balance these risks, investors might consider diversifying their AI investment portfolio. Including AI-focused ETFs offers a strategic way to gain broad exposure to the AI sector while minimizing the risks associated with individual company stocks. This approach of diversification can lead to a more stable and potentially profitable investment journey in AI. The upcoming sections will explore various  investment strategies, including direct investment in AI companies, ETFs, and startups. 

Identifying Promising AI Stocks

Selecting promising AI stocks involves extensive research and careful analysis of key factors. Investors should evaluate the financial health, management quality, competitive position, and growth potential of AI companies. Promising AI stocks typically include a sizable addressable market, a competitive advantage, and a management team with a track record of success. Solid fundamentals are also important, such as a strong balance sheet, positive cash flow, and a history of profitability.

When evaluating AI companies, it’s important to consider their role in providing essential hardware and software for AI applications and their ability to use AI to enhance their products or achieve a competitive edge. By thoroughly analyzing these aspects, investors can identify AI stocks that have both strong growth potential and solid fundamentals, positioning them well in the expanding AI market.

Risks and Rewards of Investing in AI Stocks

AI stocks may offer higher potential returns compared to many traditional industries, but they come with  higher risks due to market volatility and susceptibility to hype cycles. These stocks may  experience significant price fluctuations in short periods. Additionally, hype cycles, where investor enthusiasm inflates stock prices temporarily, can lead to price instability.Despite these risks, investing  in AI stocks also presents an opportunity for substantial returns in a rapidly growing market. Investors who carefully assess the risks and rewards and conduct comprehensive research can make well-informed decisions. By aligning their investments with their risk tolerance and objectives, investors can effectively navigate the AI stock market and potentially capitalize on its growth.

Investing in Artificial Intelligence (AI) Startups

Investing in AI startups presents a unique blend of high potential rewards and  significant  risks. These emerging companies are at the innovation forefront, offering new technologies and solutions. However, the high-competition environment and inherent uncertainties of startup ventures add to the investment risk. Key considerations for investing in AI startups include:

Identifying High-Potential AI Startups

Investors looking to venture into AI startups need to perform a rigorous evaluation to determine their potential. This process typically involves:

  • Understand the AI Market: Gaining a comprehensive understanding of the current state and future trends in the AI industry is important. This includes familiarizing oneself with emerging technologies, market demands, and the competitive landscape. Evaluate the Startup’s Technology and Team: Assessing the startup’s core technology is key. This involves looking at how innovative their AI solutions are, the technical expertise of their team, and the uniqueness of their product in the market. The team’s experience, track record, and ability to execute their vision are equally important.

  • Assess Market Potential: This involves evaluating the scalability of the startup’s products or services and the size of the target market they aim to serve. A startup with a product that addresses a significant market need or problem, and has a clear and scalable business model, is more likely to succeed.

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Risks and Rewards of Investing in AI Startups

Investing in AI startups presents a mix of potential rewards and risks. The allure of investing in these companies often lies in the possibility of high returns and being part of  a disruptive technology. However, this comes with significant risks that investors must carefully consider.:

  • Market Competition: AI startups often face stiff competition from larger, more established companies, which can be a formidable challenge in gaining  market share.

  • Regulatory Changes: The evolving regulatory landscape can have a direct impact on a startup’s operations. Potential changes in regulations can affect their business models and growth prospects.

  • Operational Risks: There is always a possibility that the startup may not be able to achieve its goals, which can lead to financial losses for investors. This uncertainty is a fundamental aspect of investing in early-stage companies.

Given these considerations, investors need to adopt a balanced approach. This involves a thorough evaluation of both the risks and potential rewards, comprehensive research and analysis of the startup’s prospects, and an awareness of legal and compliance issues in the AI sector. While there are inherent risks, for those willing to accept them, investing in AI startups can be a stimulating and potentially profitable endeavor.

Diversifying with AI Exchange-Traded Funds (ETFs)

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As interest in the AI market continues to grow, investors are increasingly turning to AI ETFs as a strategic way to diversify their portfolio and mitigate  risks associated with individual stocks. AI ETFs provide exposure to a variety of publicly traded companies actively involved in AI development and implementation, offering investors a comprehensive entry point into this dynamic sector. By investing in AI ETFs, investors can access a diverse range of AI-related companies, thereby reducing the risk associated with the performance of any single stock.

The next sections will introduce some of the leading AI ETFs, highlighting key  considerations such as expense ratios, historical performance, and the composition of their holdings.

Share Your Insights: Have thoughts or experiences to share on this topic? Dive into the discussion and leave your insights in the comments section below!

Top AI ETFs to Consider

Among the notable AI ETFs are:

  1. BOTZ (Global X Robotics & Artificial Intelligence ETF): This fund focuses on companies specializing in robotics and artificial intelligence technologies, with major holdings in NVIDIA (NVDA), ABB Ltd (ABBN), and Intuitive Surgical (ISRG).

  2. ARKQ (ARK Autonomous Technology & Robotics ETF): It targets companies innovating in autonomous technology and robotics.

  3. ROBO (ROBO Global Robotics and Automation Index ETF): It specifically invests in companies involved in robotics and automation technologies.

When evaluating AI ETFs, it’s important to examine factors like the underlying holdings, expense ratios, and historical performance. These elements are key in determining whether an ETF aligns with  your investment objectives and risk tolerance, offering a diversified and potentially rewarding exposure to the Artificial intelligence industry.

Evaluating AI ETFs: Expense Ratios and Performance

When assessing AI ETFs, several factors are essential:

  • Expense ratios: This is a critical factor as it directly impacts the fees you pay and, consequently, your  overall returns. For instance, the expense ratio of BOTZ is 0.69%, while ROBO is 0.95%. Generally, lower expense ratios can lead to better returns over time.Historical performance: Assessing past performance of the ETFs provides insights into their behavior across different market conditions.

  • Underlying holdings: A deep dive into the ETF’s holdings offers a clear picture of the companies and sectors included, helping you gauge how well the ETF matches your investment goals and risk profile.

Considering these factors will help you make an informed decision when selecting AI ETFs.

Consistent and strong returns over time are indicative of a well-performing ETF that aligns with your investment objectives. By taking these factors into account, investors can make well-informed decisions potentially leading to a diversified and rewarding investment in the AI sector.

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Investing in companies that provide essential infrastructure, services, or hardware for AI applications offers a viable pathway to. gain exposure to AI growth. This approach not only facilitates exposure to AI’s expanding market but also provides a buffer against the volatility associated with direct investments in AI companies. Key areas for potential investment include: 

AI Infrastructure and Services Providers

Companies that offer AI infrastructure and services, such as cloud computing and data storage, play a vital role in the growth of AI and the overall market. As AI permeates various industries, the demand for these services is expected to rise. Prominent players in this segment include:

  • Scale

  • Arm

  • Hugging Face

  • Gupshup

  • Speechmatics

  • OpenAI

  • Dataiku

  • DataRobot

  • Oracle Cloud Infrastructure AI Services

  • and others.

Evaluation criteria include cost-effectiveness, scalability, security, and customer support quality. 

AI Chipmakers and Hardware Manufacturers

The development of AI applications relies on the chips and hardware produced by these companies. As AI technology advances, the need for sophisticated AI chips and hardware offers fertile ground for  investment. Notable AI chipmakers and hardware manufacturers in this space include:

  • Alphabet

  • Apple

  • Arm

  • Intel

  • Nvidia

Related Articles

Are you eager to expand your investment horizons and explore new industry opportunities? Dive into our curated selection of articles below and embark on an enlightening journey into portfolio diversification and strategic investment.

Regulatory and Ethical Considerations in AI Investing

Wooden blocks with the scales of justice icon and the word 'ETHICS' displayed, symbolizing legal principles, on a blue background.

Regulatory and ethical considerations are increasingly important to the rapidly evolving field of AI investing. Investors need to be aware of several key issues:

  • Consumer Protection Laws: The Federal Trade Commission is examining AI models for potential violations of  consumer protection laws. This scrutiny highlights the need for compliance with legal standards in AI development and application.

  • Intellectual Property Rights: The management and use of intellectual property, especially in  generative AI, is a critical issue. Investors should be aware of the legal complexities surrounding the creation and use of AI-generated content.

  • Data Privacy: As AI systems often rely on large datasets, data privacy concerns are paramount. Investors should consider how AI companies handle user data and whether they comply with data protection regulations.

  • Potential Conflicts of Interest: Ethical investing also involves assessing any conflicts of interest, particularly in sectors where AI applications could have significant impact. 

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Considerations for Investors

To effectively navigate AI investing, investors must consider the following factors:

  1. UnderstandLegal and Regulatory Frameworks: Stay informed about the evolving legal landscape surrounding AI, including new regulations and compliance requirements.

  2. Ensure Compliance: Verify that AI investments adhere to  applicable laws and regulations, thereby mitigating legal risks.

  3. Evaluate Ethical Implications: Consider the broader implications of AI investments, such as societal impact and moral responsibility. 

By being cognizant of these factors, investors can make well-informed decisions that align with their risk tolerance and investment objectives.

Summary: Investing in Artificial Intelligence (AI)

AI investing offers a range of opportunities, from direct investments in AI to involvement in AI-related infrastructure, services, and startups. By understanding the market impact of AI,  evaluating investment strategies, and considering regulatory and ethical issues, investors can make well-informed decisions that align with their investment objectives. As AI continues to shape various industries, staying informed and conducting thorough due diligence is key to capitalizing on the potential rewards of this transformative technology.

This material, provided by Linqto, is for informational purposes only and is not intended as investment advice or any form of professional guidance. Before making any investment decision, especially in the dynamic field of private markets, it is recommended that you seek advice from professional advisors. The information contained herein does not imply endorsement of any third parties or investment opportunities mentioned. Our market views and investment insights are subject to change and may not always reflect the most current developments. No assumption should be made regarding the profitability of any securities, sectors, or markets discussed. Past performance is not indicative of future results, and investing in private markets involves unique risks, including the potential for loss. Historical and hypothetical performance figures are provided to illustrate possible market behaviors and should not be relied upon as predictions of future performance.

Frequently Asked Questions

What’s the best way to invest in AI through ETFs?

Investing in AI-focused exchange-traded funds (ETFs) is a practical approach gaining exposure to a diverse range of AI companies. ETFs offer a convenient way to invest in a broad range of AI-focused companies, reducing the need for extensive research and selection of individual stocks. This method provides investors with the advantage of diversified exposure to the AI sector, including various companies and industries across different regions. 

Is AI a good investment?

AI looks to be a strong investment option given its Relative Strength Rating of 95 out of 99, more than doubling in value since December 2022, and the forecast for it becoming a $1.8 trillion market by 2030. Investing in firms delivering this breakthrough technology now can offer strong returns in the future.

What industries are being transformed by AI?

AI is revolutionizing many industries, from transportation and banking to healthcare, education, and retail. It is transforming the way we live, work, and play.

What are some examples of AI applications in everyday life?

AI has become deeply embedded in our everyday lives, from self-driving cars to AI-based product recommendations. We are now seeing it used in other industries, such as electric and autonomous vehicles, high-speed trading, and back-office operations automation.


  • Adil Rafeeque

    Thank you for sharing this useful information. this helped me to understand everything about this topic.

  • Json mar

    Verly good informational content face it it’s a good investment take advantage and proof to the technology be carefully safe before investment

  • D. W.Myers

    Excellent intro articule.

  • Elaine Hernandez

    Thank you for sharing AI information.

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Sunita Arnold

Sunita Arnold

As Director of Content Strategy at Linqto, Sunita deftly merges creative and strategic planning. Guiding a talented team, she aligns content with marketing objectives to deliver compelling, brand-consistent materials. Her diverse 15+ year career spans fintech, healthcare, and public relations, with highlights including managing investor relations for an alternate investment platform, steering business development in a leading PR firm's sports and entertainment sectors, and overseeing operations for a wealth management data service. Her past achievements include significantly contributing to the growth and efficiency of a top global fund administrator. Keeping pace with industry trends, Sunita applies her strategic acumen and market insight to advance Linqto's content strategy.