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How to Invest in Cryptocurrency: Your Guide to Crypto Investment Success

By Sunita Arnold, Dec 11, 2023

Alt text: "Foreground focus on stacks of coins and euro banknotes with a blurred stock market graph in the background, illustrating financial investment and analysis.

Welcome to the thrilling world of cryptocurrency investing! With its high potential rewards and fast-paced market movements, it’s no wonder that more and more people are diving into this digital asset class. But where do you start? This comprehensive guide on how to start investing in cryptocurrency will walk you through everything you need to know to begin your journey in the cryptocurrency market, from understanding the basics to successfully managing and growing your crypto portfolio.

Key Takeaways

  • Gain insights into the foundations of cryptocurrency and blockchain technology
  • Explore the historical context and diverse applications of blockchain.
  • Discover investment strategies such as buying crypto company stock, cryptocurrency ETFs, and individual currencies.
  • Assess financial readiness, select a trustworthy crypto exchange, and make well-calculated investment choices.

Understanding Cryptocurrency Basics

Cryptocurrency represents a transformative technology that has reshaped the financial landscape, enabling unique investment opportunities. Grasping the essentials of cryptocurrency and blockchain technology is vital to make sound investment decisions in this evolving domain.

What is Cryptocurrency?

Cryptocurrencies stand at the forefront of technological innovation and financial evolution. They are decentralized digital assets, where transactions and creation are safeguarded using cryptographic techniques. Unlike traditional currencies governed by centralized authorities, cryptocurrencies operate on technology called blockchain.

A cryptocurrency’s value is fundamentally influenced by supply and demand in the market. However, it’s also significantly shaped by investor perceptions, technological advancements, regulatory news, and broader market sentiment. Such currencies foster a new paradigm of privacy, convenience, and global reach in financial transactions, making them a distinct class of investment assets.

Blockchain Technology

Blockchain technology is the bedrock of all cryptocurrencies. It is a decentralized ledger that records all transactions across a network securely and transparently. Each ‘block’ contains a list of transactions, and these blocks are linked together to form a ‘chain’, hence the term blockchain.

The technology ensures that the data integrity is maintained, and fraudulent activities are minimized. Its decentralized nature means that there is no central authority overseeing or processing transactions, enhancing security and potentially reducing costs.

Blockchain History and Application

Blockchain technology first emerged in the late 1980s from innovations in cryptography and peer-to-peer networks. However, it gained mainstream attention with the launch of Bitcoin in 2009, which introduced the concept of a decentralized digital currency powered by blockchain.

Since Bitcoin, developers have explored applying blockchain beyond cryptocurrencies. Key milestones include Ethereum enabling smart contracts and decentralized apps in 2014, banks experimenting with blockchain for payments in 2015, and corporations like Walmart using it to enhance supply chains in 2016.

Blockchain’s versatility has opened up new possibilities across many sectors like finance, healthcare, real estate, and more. Its decentralized and transparent nature can optimize processes, reduce costs, and enable new business models. While cryptocurrencies introduced the possibility of borderless digital money, blockchain technology itself has much wider applications.

This expanded utility across diverse sectors underscores blockchain’s immense potential as a transformational technology. It can redefine operational frameworks by enhancing security, transparency, and overall efficiency.

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Blockchain Technology’s Potential and Value 

Blockchain technology is a powerful innovation with the potential to revolutionize various sectors of the economy. It’s not just a technology powering cryptocurrencies; it has numerous applications ranging from Smart Contracts to the Internet of Things. Understanding blockchain’s multifaceted value is essential in recognizing its investment allure.


Blockchain is a transformative technology with a rich ecosystem that includes cryptocurrencies, smart contracts, decentralized applications (DApps), Blockchain-as-a-Service (BaaS), and integrations with the Internet of Things (IoT). This foundational technology enables secure, transparent, and decentralized transactions over the internet. Cryptocurrencies introduced us to the possibility of secure, borderless money; smart contracts and DApps extended this security to a range of decentralized applications and processes; BaaS made blockchain more accessible to businesses; and when integrated with the IoT, blockchain has the potential to create more secure and automated networks of devices. Each component within the blockchain ecosystem plays a vital role in expanding and enriching the practical applications of blockchain technology across various sectors.


Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on blockchain technology. As the first and most well-known application of blockchain, cryptocurrencies have paved the way for a broader exploration and understanding of this technology’s potential uses.

Smart Contracts

Smart contracts are self-executing contracts with the terms directly written into code. They operate on the blockchain and automatically execute actions when predefined conditions are met, bringing more efficiency and trust into transaction processes.

Decentralized Apps (DApps)

Decentralized applications (DApps) are applications that run on a peer-to-peer network, rather than being hosted on centralized servers. DApps are a form of software designed on the blockchain, providing increased security and direct user to user interactions.

Blockchain-as-a-service (BaaS)

Blockchain-as-a-Service (BaaS) allows businesses to use cloud-based solutions to build, host, and use their blockchain apps and smart contracts. BaaS providers manage the backend for blockchain setups, enabling businesses to focus on their core activities without worrying about infrastructure management.

The Internet of Things

Incorporating blockchain with the Internet of Things (IoT) offers enhanced security and efficiency for the interconnected devices that comprise IoT networks. Blockchain can facilitate trusted, automated transactions between devices, reducing the need for central authority and improving scalability.

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Are you eager to expand your investment horizons and explore new industry opportunities? Dive into our curated selection of articles below and embark on an enlightening journey into portfolio diversification and strategic investment.

Blockchain Impact on Industries

Blockchain technology is gradually transforming various industries by improving transparency, traceability, and overall efficiency. It holds significant promise for various sectors such as banking, healthcare, retail, real estate, and education by providing decentralized solutions that can enhance current operational processes.

Banking & Financial Services

Blockchain technology can provide significant improvements in the banking and financial services sector by enabling more secure, transparent, and efficient transactions. It offers solutions that can streamline processes, reduce fraud, and improve customer experiences.

Health Care

In healthcare, blockchain can enhance data security, integrity, and accessibility. It has the potential to improve patient care, enable secure sharing of healthcare records, and optimize various operational processes within the sector.


Blockchain technology can revolutionize retail by enhancing supply chain transparency and authenticity verification. It provides robust solutions for tracking the origin of products, reducing counterfeit goods, and improving customer trust.

Real Estate

For real estate, blockchain offers enhanced transparency, reduced fraud risks, and streamlined property transaction processes. By using blockchain, various stakeholders can have improved access to accurate property data, and transactions can be made more straightforward and secure.


Blockchain can optimize various aspects of the education sector, such as credential verification and student records management. It provides secure and immutable records, improving the verification processes and overall management of educational data.

Now that you have a basic understanding of cryptocurrencies and blockchain, let’s explore various ways to gain exposure to this asset class.

Ways to invest in Cryptocurrency

In the dynamic and ever-evolving world of finance, cryptocurrency stands out as a modern investment frontier, offering a range of opportunities for savvy investors. Investing in cryptocurrency can be done in three distinct ways, each providing a unique angle to engage with this burgeoning market. These methods include buying crypto company stock, investing in cryptocurrency ETFs (Exchange-Traded Funds), and directly purchasing crypto on an exchange.

Buying Cryptocurrency Company Stock

​​Investing in the stocks of companies engaged in cryptocurrency-related activities is one method of entering the crypto space. By purchasing company stocks, you invest in the company’s performance and its involvement with cryptocurrencies, rather than holding the cryptocurrencies directly. 

Buying Cryptocurrency ETFs

Cryptocurrency Exchange-Traded Funds (ETFs) offer a way to gain exposure to the cryptocurrency market without directly owning the assets. ETFs provide a diversified investment that can include a variety of cryptocurrencies, offering a broader engagement with the market. 

Buying Crypto on an Exchange

Directly purchasing cryptocurrencies on exchanges is another investment pathway. This method involves buying and holding cryptocurrency assets themselves, requiring engagement with cryptocurrency exchanges for buying, selling, and managing the assets. 

But before selecting any investment options, it’s essential to evaluate your financial situation and risk tolerance.

Assessing Your Financial Readiness

Before diving into cryptocurrency investing, it’s important to evaluate your financial readiness. Due to the notable volatility and risk associated with cryptocurrencies, one should invest only what they are prepared to lose. Crypto investments can complement your portfolio, enhancing your overall returns. Begin by determining the proportion of your portfolio to allocate to digital assets. This allows you to cultivate wealth through the diverse opportunities presented by crypto investments, considering the distinct value of each digital asset.

Financial Health Check

Ensure that your financial foundation is solid before embarking on cryptocurrency investments. Your debts should be manageable, and your investment portfolio should be diversified across a variety of asset classes. Diversification is pivotal in mitigating risks and fostering a balanced portfolio in the unpredictable environment of cryptocurrency. A commendable practice is periodically reviewing and, if necessary, rebalancing your portfolio, ensuring it aligns with your investment objectives and risk tolerance.

Risk Tolerance

Establishing your risk tolerance is essential in preparing for cryptocurrency investment. Cryptocurrencies have the potential to provide substantial returns by leveraging market upswings and thoughtful management of crypto holdings. However, they inherently possess higher risks compared to traditional investments. Your risk tolerance reflects your willingness to endure market volatility and potential losses. Assess your financial objectives and personal comfort with risk to determine the level of volatility you can accommodate in your investment decisions.

Once you determine your risk appetite and investment goals, the next step is choosing a suitable cryptocurrency exchange to buy and sell coins.

Choosing a Reputable Platform to Invest in Crypto Company Stock

In the evolving landscape of cryptocurrency company investments, choosing a reputable and efficient platform is essential. Linqto stands out in this regard, specializing in offering democratized investment opportunities in the private market, traditionally reserved for institutional or accredited investors. This approach fosters broader participation, allowing a diverse range of investors to engage meaningfully in the cryptocurrency sector. Linqto’s objective is to simplify access to investment opportunities, such as select crypto companies, which you might consider for enhancing your investment portfolio.

Linqto:  Providing Democratized Investment Opportunities

Here are some crypto companies that you might consider for investment through Linqto:


A company renowned for its digital payment protocol more than its cryptocurrency. It specializes in enabling real-time cross-border payment systems.


A company focused on providing advanced cryptocurrency custody solutions, safeguarding digital assets through cutting-edge technology.


Known for its peer-to-peer payment technology, Circle aims to improve the efficiency and reduce the costs of financial transactions.


This firm focuses on providing investors with a platform to facilitate transactions in cryptocurrency and precious metals within their IRAs.

Investors are encouraged to conduct comprehensive research and consider their investment goals and risk tolerance before choosing a platform or investing in crypto company stocks.

For a closer look at the various offerings and to explore a diverse array of investment opportunities, click here to view the entire portfolio.

Choosing a Reputable Crypto Exchange

Selecting a reputable cryptocurrency exchange is a fundamental step in the cryptocurrency investment journey. An exchange acts as an intermediary between buyers and sellers, facilitating the buying and selling of cryptocurrencies. Here’s a simplified guide:

  • Security: Choose an exchange with robust security measures to ensure the safety of your investments.

  • Fees: Consider the various fees such as trading, deposit, and withdrawal fees. Choose an exchange that offers competitive rates.

  • Trading volume: An exchange with a high trading volume often indicates liquidity and popularity within the crypto community.

  • Range of cryptocurrencies: Opt for an exchange that provides access to a wide range of cryptocurrencies, giving you diverse investment options.

By carefully evaluating these aspects, you can select an exchange that aligns well with your investment objectives and ensures a secure and efficient trading experience.

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Popular Crypto Exchanges

Some of the most renowned crypto exchanges include:

  • Coinbase: User-friendly platform, low fees

  • Binance: Extensive coin options, competitive fees

  • Kraken: Low fees, advanced trading 

  • Gemini: Secure, regulated 

Fees and Security

Choosing a well-known and trustworthy exchange grants you access to a wide variety of cryptocurrencies and facilitates a smoother trading experience.

  • Fees: Trading, deposit, withdrawal, and currency conversion.

  • Security: Ensure robust protocols and insurance are in place.

Choose an exchange that aligns with your cost and security preferences.

Deciding on Cryptocurrencies to Invest In

After choosing a reputable crypto exchange, the next pivotal decision involves selecting which cryptocurrencies to invest in. 

Research and Analysis

  • Thorough Research: Conduct comprehensive research and analysis on potential investments. Understand that cryptocurrencies don’t hold intrinsic values, and their prices fluctuate based on public sentiment and market demand.

Consider Established Currencies

  • Beginner-Friendly Options: If you are new to cryptocurrency, consider starting with more established and well-known cryptocurrencies. These typically have a larger market capitalization and are considered somewhat more stable compared to newer altcoins.

Top Cryptocurrencies for Beginners

For beginners, specific cryptocurrencies stand out as suitable for initial investment, primarily due to their market position, technological innovation, and community trust. Some top options include:

  • Bitcoin (BTC): The first and most renowned cryptocurrency, known for its wide acceptance and substantial market capitalization.

  • Ethereum (ETH): Known for enabling smart contracts and hosting a multitude of decentralized applications (dApps).

  • Other established cryptocurrencies: Other coins such as Cardano (ADA) also merit consideration due to their technology and market position.

Personal Goals and Risk Tolerance

Alignment with Objectives: Ensure that the cryptocurrencies you choose align well with your investment goals and risk tolerance levels. Different cryptocurrencies come with varying levels of risk and potential return, making it essential to select those that resonate with your investment strategy.

  • After deciding which cryptocurrencies fit your investment strategy, you need to purchase them and store them securely.

Acquiring and Storing Cryptocurrency Securely

After deciding which cryptocurrencies to invest in, the subsequent steps involve acquiring and safeguarding them meticulously:

Purchasing Cryptocurrency

Exchange and Payment: To purchase cryptocurrencies, first set up an account on your chosen crypto exchange and complete identity verification procedures. Then you can buy cryptocurrencies via the exchange, using various payment options like debit cards or bank transfers.

Fractional Coins: For newcomers, consider buying fractional parts of cryptocurrencies. This allows investment in popular, higher-priced cryptocurrencies without committing substantial capital.

Setting Up a Crypto Wallet

Importance: Having a secure wallet is vital to protect your digital assets from vulnerabilities like hacks.

Types of Crypto Wallets

Hot Wallets (Online):

  • Always connected to the internet, allowing convenient and instant access to assets for transactions. However, this connectivity also exposes them more to potential online threats like hacks.

  • Best for holding small amounts of crypto you need to access frequently. The convenience comes with lower security.

Cold Wallets (Offline):

  • Not connected to the internet, safeguarding assets in “cold” storage. This air-gapped design protects against online attacks.

  • Better suited for holding large crypto holdings or investments you plan to store for long-term. The enhanced security comes at the cost of less convenience.

Secure Storing Strategy

  • Diversify Wallet Use: Consider using a combination of wallet types to balance convenience and security, e.g., hot wallets for daily transactions and cold wallets for long-term holdings.

The next phase focuses on actively managing your portfolio to maximize returns while minimizing risk.

Managing and Growing Your Crypto Portfolio

Successfully managing and growing your crypto portfolio goes beyond just buying and holding cryptocurrencies. Key strategies such as diversifying your investments, managing risks, and exploring passive income opportunities are essential in maximizing your cryptocurrency returns and building a robust portfolio.

Diversification and Risk Management

To reduce risk and optimize your returns, it’s essential to diversify your investments across multiple cryptocurrencies and limit exposure to any single crypto asset.  Spread your investments across multiple cryptocurrencies to reduce risk and exposure to any single asset. Employ strategies like setting stop-loss orders and using limit orders to protect your investments. By diversifying your portfolio, you enhance its resilience against volatile market movements.

Passive Income Opportunities

The cryptocurrency market offers various passive income streams like staking, lending, mining, and yield farming. These opportunities allow your investment to grow beyond active trading.

  • Staking – supporting blockchain networks by holding cryptocurrencies, earning rewards in return

  • Lending

  • Mining

  • Yield farming

Passive income options like staking also carry risks like price volatility, smart contract bugs, and slashing penalties. Understand the risks before pursuing passive income opportunities.  As you build your cryptocurrency investments, stay updated on regulations and comprehend the tax obligations.

As a cryptocurrency investor, staying updated on the regulatory landscape and comprehending the tax implications of your investments is paramount. Regulations and obligations vary considerably across different jurisdictions, requiring investors to be well-informed to navigate the complexities.

Regulatory Landscape

Understanding the evolving regulatory landscape of cryptocurrency is crucial. Regulations vary by country and are subject to change. In the United States, cryptocurrency exchanges operate under the Bank Secrecy Act (BSA), contributing to a continuously evolving regulatory environment.

Tax Considerations

Grasp the essential aspects of tax implications related to cryptocurrency investments. Capital gains tax is applicable, and accurate reporting of gains and losses is required. Keeping detailed records of transactions will assist in correct tax calculations and reporting.

Summary: How to Invest in Cryptocurrency

You now have the key insights and steps required to start your journey in cryptocurrency investing. Begin your crypto investing journey today by determining your risk tolerance, choosing a suitable exchange, selecting appropriate cryptocurrencies, and managing your portfolio strategically with prudent planning and execution. Stay up-to-date on regulations and weigh the tax implications of your investments. With this prudent planning and execution, you can tap into the immense potential of the cryptocurrency market. Start small, learn continuously, and watch your portfolio grow. The world of cryptocurrency investing awaits!

This material, provided by Linqto, is for informational purposes only and is not intended as investment advice or any form of professional guidance. Before making any investment decision, especially in the dynamic field of private markets, it is recommended that you seek advice from professional advisors. The information contained herein does not imply endorsement of any third parties or investment opportunities mentioned. Our market views and investment insights are subject to change and may not always reflect the most current developments. No assumption should be made regarding the profitability of any securities, sectors, or markets discussed. Past performance is not indicative of future results, and investing in private markets involves unique risks, including the potential for loss. Historical and hypothetical performance figures are provided to illustrate possible market behaviors and should not be relied upon as predictions of future performance.


Can I invest in cryptocurrency companies?

Yes, you can invest in companies involved in the cryptocurrency space without directly buying digital coins. Options include stocks of crypto exchanges like Coinbase, miners like Riot Blockchain, or blockchain developers like Digital Currency Group. These provide exposure to the crypto sector’s growth.

How can I diversify my cryptocurrency investments?

Diversify by investing across various cryptocurrencies like Bitcoin, Ethereum, Litecoin, etc. based on factors like market cap, utility, and technology. You can also diversify into crypto stocks, funds, and stablecoins. Using different wallet types and staking/lending also spreads risk.

How does blockchain work?

Blockchain is a decentralized ledger that records transaction data in encrypted “blocks” that are chained together. This public ledger is distributed across many computers, making it transparent yet secure. Blockchain’s decentralized structure enables trustless peer-to-peer transactions without centralized control.


Sunita Arnold

Sunita Arnold

As Director of Content Strategy at Linqto, Sunita deftly merges creative and strategic planning. Guiding a talented team, she aligns content with marketing objectives to deliver compelling, brand-consistent materials. Her diverse 15+ year career spans fintech, healthcare, and public relations, with highlights including managing investor relations for an alternate investment platform, steering business development in a leading PR firm's sports and entertainment sectors, and overseeing operations for a wealth management data service. Her past achievements include significantly contributing to the growth and efficiency of a top global fund administrator. Keeping pace with industry trends, Sunita applies her strategic acumen and market insight to advance Linqto's content strategy.