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Kraken

Invest in Kraken

Digital Assets

Founded: 2011

Headquarters: San Francisco, California

kraken.com

Status

Available

Last Round Valuation

$50 Billion

Share Price

$50.00

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About
Summary
Valuation

About Kraken

Kraken is one of the world’s longest-standing and most secure digital asset exchanges, and is on a mission to empower people with new ways to connect and transact. Globally, Kraken clients trade more than 200 digital assets and 6 different fiat currencies, including GBP, EUR, USD, CAD, CHF and AUD. Kraken was founded in 2011 and was one of the first exchanges to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services. Trusted by over 10 million traders and institutions around the world, Kraken offers professional, 24/7/365 customer support and one of the fastest, most performant trading platforms available. Kraken was the first company to conduct a Proof of Reserves and has committed to undergoing these on a regular basis.

Key Facts

Kraken empowers both seasoned traders and those new to cryptocurrency, offering the ability to navigate one's own financial path. With an expanding selection of cryptocurrency pairs available for investment and a variety of tools and features at users disposal, Kraken supports user's portfolio growth at every step.

Kraken offers multiple products including an exchange, NFT Marketplace, margin trading, futures trading, OTC trading, API trading, staking rewards, and institutional solutions.

Kraken Exchange and Kraken Pro are Kraken’s flagship trading products, which allow both retail and institutional clients to onboard fiat and trade a wide range of cryptocurrencies. The Kraken app for retail customers is currently only available for customers outside the U.S.

Kraken Terminal (desktop) and Kraken Pro (mobile) are supported for U.S. clients and generally geared towards more advanced traders, with sophisticated charting tools.

Kraken's margin trading allows users to leverage their positions using funds they don't actually possess. Kraken offers over 100 margin-enabled markets for users to buy (go "long") or sell (go "short") a growing number of cryptocurrencies with up to 5x leverage.

In June 2023, Kraken began offering NFT trading. Kraken provides users the option to explore NFT collections, such as Bored Apes or Cryptopunks, within its NFT auction marketplace, all while offering the advantage of zero gas fee trading. Additionally, users have the opportunity to sell NFTs on this platform.

The marketplace supports over 250 non-fungible tokens (NFTs) across the Ethereum, Solana and Polygon blockchains.

Kraken Futures offers futures trading for international customers, effectively launched with Kraken’s 2019 acquisition of Crypto Facilities, a British derivatives trading firm.

Kraken's over-the-counter (OTC) trading service provides a premium platform for executing large cryptocurrency orders off the open Kraken exchange, offering deeper liquidity and competitive execution.

Kraken's API trading allows users to programmatically handle their orders, account details, and access market data using different APIs provided by Kraken.

Kraken's staking rewards program allows users to earn rewards by staking a portion of their eligible assets on-chain, while Kraken retains the remainder unstaked for liquidity purposes.

Kraken's institutional product, known as Kraken Institutional, is a comprehensive solution tailored for institutions, asset managers, hedge funds, and high net-worth individuals seeking exposure to the cryptocurrency market.

Kraken Ventures was launched in February 2021 with the goal of investing in fintech, crypto companies, and DeFi protocols, along with broader themes such as AI and cybersecurity.

Revenue is generated through Kraken’s exchange primarily in the form of transaction and margin fees, such as trading fees ranging from 0.02% to 0.26% for trades depending on client trading volumes. Kraken also takes a commission based on staking rewards received from the network.

In June 2024, according to Bloomberg, Kraken is considering raising a final funding round ahead of a possible initial public offering after receiving inquiries from potential investors during the current digital-asset market rally. The exchange would likely seek to raise more than $100 million. Kraken is expected to have $1 billion to $2 billion in revenue this year.

In September 2024, Sacra estimated that Kraken was on track to reach $1.2B in revenue for 2024, a 42% increase. As the second most trusted crypto exchange after Coinbase, Kraken was poised to benefit from the re-acceleration of Bitcoin transaction volume.

In October 2024, according to Bloomberg, Kraken is set to launch a blockchain early 2025, enabling decentralized applications for trading, borrowing, and lending tokens without the need for intermediaries.

In October 2024, Kraken announced that it had grown north of $1 billion in net revenue.

In October 2024, Kraken named Stephanie Lemmerman as chief financial officer. nStephanie Lemmerman, now CFO of Kraken, has held prominent financial leadership roles across the tech industry, including CFO at Dapper Labs and Recharge Payments, EVP of Finance at Headspace, and Director of Corporate Finance at Activision Blizzard. With deep expertise in capital markets, global expansion, and strategic planning, Stephanie has a proven track record of driving growth and operational efficiency in the software and technology sectors.

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Summary

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Customers

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Key Investors

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Size of Market

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Market Position

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Industry

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Primary Vertical

Digital Assets

Employees

500

Mosaic Score

840

Money

760

Momentum

850

Management

760

Market

960

What is a Mosaic Score?

Key Officers

Name Work History Title Status
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current

Valuation

Valuation Over Time

chart

Last Round

Sept. 2019, Series B1

Valuation Post-Money

$400.2M

Amount Raised

$2.5M

Total Funds Raised

$75.2M

Implied Valuation

$84M

Funding Rounds

Date Round Amount Valuation Investors
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here

Competitive Landscape

Company Valued Revenue
Coinbase
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$2.8B $1.3B
Coinbase
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$2.8B $1.3B
Coinbase
San Francisco, CA
$2.8B $1.3B

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